Denholm Associates have partnered with Avidity to bring this role exclusively to the market.
Avidity is the parent company of a portfolio of sales and marketing agencies. Our purpose is to help our clients sell more and we deliver this across the UK & Ireland through our five operating companies:
- McCurrach and Standout are our Field Marketing businesses, working with FMCG and Consumer electronics clients to provide outsourced sales teams delivering in-outlet execution.
- Zing is our Tactical sales business, providing data driven merchandising, event activation and flexible sales solutions to a wide variety of SMEs and blue chip clients.
- Thumbprint is our data analytics and technology business, providing epos data analytics platforms in key channels including Grocery and Convenience.
- Wave is our Engaging Consumers business specialising in D2C work including brand ambassador programmes, sampling, events and immersions.
Role overview
The Group Partnership & Marketing Director role is a pivotal Leadership role working across the Avidity Group, acting as the external face of Avidity alongside the CEO and the agency MDs. There are two main components to the role:
Partnership Development – attracting and winning new clients is critical to the ongoing success of the business. Key elements to the role include:
- Developing and owning the new business pipeline for new clients across Field Marketing, Tactical Sales, Data Analytics and Engaging Consumers
- Leading the pitch processes for new clients, harnessing data and insights to ensure we pitch the most appropriate solution for each client
- Leading the drive into adjacent sectors to expand the Avidity footprint beyond FMCG and Consumer Electronics
- Nurturing and building strong external networks to support the ongoing growth of our business. New business is won through tender processes, but also through opening up direct opportunities and pilots.
Marketing & Communications – leading our marketing and communications function which supports our new business efforts & builds our corporate presence and that of our five agencies. Our marketing presence includes our external websites, LinkedIn pages and our CRM tool. Internal comms includes all colleague communications from our sharepoint site, monthly and quarterly briefings and annual conference.
About You:
- Experience running a large field sales team ideally within an FMCG business
- Strategic leadership experience in a sales role - You've created and delivered the new business strategy before
- You can use data and insights to develop business development approaches and set strategic direction
- Bring thought leadership to our proposition development and are able to translate market insights
Your application will be sent to Denholm Associates to review.
