As our Brand Manager, you will be the strategic driver behind our brand’s growth. You will play a central
role in analysing consumer data, shaping the brand’s direction and driving our brand’s new product
development. This role requires a mix of analytical skills, creativity and hands-on execution to build
brand loyalty, drive innovation and ensure our products resonate with our consumers.
Key Responsibilities
Brand Strategy and Positioning: Develop and implement brand strategies to build consumer loyalty
and increase our market share. Refine our brand values, voice and positioning to differentiate our
products from our competitors.
Data Analysis: Leverage consumer insights and EPOS data to understand evolving consumer trends.
Use data-driven analysis to guide our brand decisions, optimize marketing strategies and identify NPD
opportunities.
New Product Development: Work closely with the NPD team to drive NPD aligned with our brand, our
consumer’s needs and market trends. Lead projects from concept to launch, ensuring new products
reflect our brand’s commitment to quality and innovation.
Marketing Campaigns: Plan and execute multi-channel marketing and promotional campaigns to
increase brand awareness, drive trial and grow sales.
Content and Creative Oversight: Collaborate with creative agencies to develop engaging content and
impactful packaging that resonates with our target audience ensuring consistency in brand messaging
across all touchpoints.
Budget Management: Manage and allocate the brand’s budget effectively to achieve our growth
objectives.
Collaboration: Work closely and successfully with other internal teams.
Performance Tracking and Reporting: Establish and track KPIs for brand performance, including
market share, engagement, and product sales. Provide regular insights and recommendations to senior
management to inform strategic decisions.
Qualifications
Experience: Minimum of 3 years of experience in brand management, data analysis, or new product
development within the FMCG or consumer goods industry.
Education: Degree level
Skills:
- Strong analytical abilities and experience with data analysis.
- Knowledge of brand management principles, marketing strategies, and consumer behaviour.
- Creative, with a strong understanding of new product development processes.
- Excellent project management and cross-functional collaboration skills.
- Experience with digital marketing platforms and social media analytics.
Key Competencies
Data-Driven Mindset: Ability to analyse, understand and leverage consumer data to inform strategic
decisions.
Consumer Obsessed Approach: Strong empathy for consumer needs, with a proactive approach to
identifying and responding to trends.
Creative and Strategic Thinking: Innovative in brand-building with a strategic approach to both
product positioning and market expansion.
Project Management Skills: Skilled in managing multiple projects, particularly in NPD and campaign
launches.
THIS IS NOT A REMOTE/HYBRID ROLE
