Job summary/Purpose
You will have full responsibility for the Sales and Marketing function from land appraisal, marketing research, setting prices, bringing new sites to market and site launch as well as the management of all reservations through to customers moving into their new homes. Maximising selling prices and creating value is a key objective whilst maintaining the challenging sales rate you will set all of your team.
You will be the “keeper” of our brand and will ensure that the Sales and Marketing department operates in accordance within the Taylor Wimpey UK operating framework.
In conjunction with your fellow Board members you will help to determine and form a strategy for the future ongoing development of the business.
Primary Responsibilities
Land Acquisition
- Responsibility for all market research prior to land acquisition
- Agree the right product and specification for the target locational market
- Advice on the preferred mix of house types based on relevant market research within the geographical area
- Provide the timely production of the relevant market and local competitor analysis for all land purchase exercises, including the market overview summary
Marketing Plans
- Develop and execute a successful site launch program opening new development outlets, on time and to budget
- Oversee the preparation, approval and production of high quality marketing content and material
- Manage and take responsibility for all business branding, advertising including updating the website within guidelines
- Agree the target customer profile then brief the production of show home interior design, in conjunction with the Sales Managers, innovating where required to establish company best practice and benchmark guidelines
- Deliver marketing strategy that delivers the required volume of high-quality enquiries that convert to sale efficiently
- Maximisation of selling prices, revenue with minimised use of discount and incentives
- Manage the blank canvas so our customers can maximise their selection of customer options
Customer Service
- Deliver outstanding Customer Service in a customer centric way throughout all sales functions
- Review, discuss and take action to improve customer satisfaction at each stage of their journey
- Review, with your team all data in monthly customer satisfaction surveys on a development by development and overall business unit basis and take action as appropriate
- To create a Sales and Marketing department that has a positive customer centric culture, developing skills and attitude to deliver outstanding customer service to purchasers at each stage of their experience
Experience, Qualifications, Technical Requirements
- Managing and motivating teams of sales staff
- Proven sales and marketing experience in the house building industry
- Budgetary management
- Planning and strategic management
- Board level disciplined Director
Inclusivity Statement
As a proud Disability Confident Employer, Taylor Wimpey is committed to creating a diverse and inclusive workforce. We actively collaborate with individuals who have disabilities and long-term health conditions which have an effect on their ability to do normal daily activities, ensuring that barriers are eliminated when it comes to employment opportunities. In line with our commitment, we guarantee an interview to applicants who declare to us during the application process that they have a disability and meet the minimum requirements for the role. Join us in building a truly diverse and empowered team.
