Make a Home at Taylor Wimpey
Job summary/Purpose
The Marketing Coordinator is responsible for supporting the execution of marketing campaigns and initiatives, ensuring they align with the company's overall goals. They assist in the creation of promotional materials, manage social media accounts, and coordinate events or product launches. The role involves collaborating with various departments, such as sales and design, to ensure consistent messaging and branding. Marketing Coordinators also track and analyze campaign performance metrics, providing insights for optimization. Strong organizational skills and attention to detail are crucial for managing multiple projects simultaneously.
Primary Responsibilities
- This role reports into the Development Manager within the Group Digital Marketing Team
- Support users of key Taylor Wimpey systems such as the website, reporting and marketing platforms;
- Manage central email marketing requirements – national email campaigns, automated emails, content modules, templates and reporting.
- Be responsible for adding website content and ensuring it is being kept up to date. Report on outdated content and work with key stakeholders to ensure content is current and valid.
- Support the creation of content such as written articles, photography and video. This may include minor art working using tools such as Photoshop or Canva;
- Work closely with other members of the Sales & Marketing team, and our creative and media agencies, to deliver a range of marketing projects and campaigns;
- Provide creative ideas and input into projects and campaigns;
- Manage outbound social media content and posts – creating engaging Facebook and Instagram content for example;
- Support the team in the delivery of projects and ongoing update, maintenance, testing and training for our digital channels;
- Provide support to the team in the delivery of new marketing campaigns;
- Support and improve the use of data-driven marketing throughout the sales funnel and support our regional marketing teams on how they can optimize their online/offline activities;
- Support the delivery of the overall marketing strategy
Experience, Qualifications, Technical Requirements
- Excellent attention to detail with a ‘right first time’ approach
- Previous experience in an Administration, Sales & Marketing role
- Strong organistional and planning skills with an ability to multi-task
- Strong knowledge of marketing and sales processes and platforms, including Social Media, the Taylor Wimpey Customer Journey and Sales Reporting metrics
- Proficient user across the Microsoft Office Suite of applications, in particular Excel, as well as previous exposure to other Taylor Wimpey Sales & Marketing related sytems, eg Touchpoint
Inclusivity Statement
As a proud Disability Confident Employer, Taylor Wimpey is committed to creating a diverse and inclusive workforce. We actively collaborate with individuals who have disabilities and long-term health conditions which have an effect on their ability to do normal daily activities, ensuring that barriers are eliminated when it comes to employment opportunities. In line with our commitment, we guarantee an interview to applicants who declare to us during the application process that they have a disability and meet the minimum requirements for the role. Join us in building a truly diverse and empowered team.
