Marketing Activation & Events Manager – B2C

Company DescriptionEvelyn Partners is the UK’s leading integrated wealth management and professional services group, with over 186 years of experience in helping generations of people and businesses to thrive. We offer an extensive range of financial and professional services to individuals, family trusts, professional intermediaries, charities and businesses.We provide an award-winning service for our clients by employing the best people. Join us on our mission to place the power of good advice into more hands because we believe that everyone deserves access to good advice, regardless of where they’re at in their financial journey.An exceptional track record of growth and innovation is driven by our core values of: Personal, offering advice based on a true understanding of what matters to our clients; Partnership, working with our clients in a joined-up, collaborative way; and Performance, demonstrating a breadth and depth of advice expertise to deliver first-class results.Read more about us and available career opportunities here:Job DescriptionWhy Evelyn Partners London?Our team operates from the Evelyn Partners head office, fostering collaboration among 1,600 colleagues in a modern environment.We prioritise audit quality through regular training sessions and social events to encourage best practice sharing and teamwork. Additionally, our office is divided into smaller pastoral care teams to foster relationships and ensure a supportive culture, emphasising wellbeing.What will you be doing?Join our expanding Marketing team for the chance to support the execution and delivery of our firm's financial services customer acquisition marketing activities. This role focuses on priority B2C audiences across various marketing channels, including a series of live and virtual events.As a Marketing Activation & Events Manager, your responsibilities will include among othersDevelop and execute fully integrated campaigns covering both online and offline channels to drive brand and customer growth as part of the overall GTM marketing planSupport the Head of B2C Marketing to develop new channels, properties and networks to reach our priority B2C audiences and activate those properties in marketing channels and with live and virtual eventsDevelop and implement a strategic delivery plan for each event, delivering high quality output that matches the briefCoordinate systems management, asset creation, online promotion and slides for webinars and eventsPost event analysis and recommendations to maximise the impact of the event going forward, the collation of leads generated from an event and contributions to the Teams reporting processWork with Business Development colleagues where events are predominantly lead generation. Create a joined up approach and present as one voice to stakeholdersTo have clear sight of the long-term ambition of the firm’s marketing proposition, whilst also identifying and delivering short-term gains/quick wins where appropriateQualificationsTo be successful in this role, you should haveProven experience of multi matrix marketing planning and/or campaign management with a strong understanding of campaign integration and effectiveness,Demonstrable experience in a Marketing role in a commercial environmentRelationship building skills with internal and external stakeholdersProven experience of delivering events as part of a marketing growth strategyWorking across large/small scale virtual events using Zoom from inception to post event analysis.Working across large/small scale events, seminars, conferences, exhibitions and networking events including front of house on-siteDesired CompetenciesPlanning and organizingResults orientation – delivering to deadlines and targetsCommercial awareness – understanding profitable and scalable opportunitiesCollegiate – ability to work cooperatively with colleagues at all levelsExcellent communication skills are essentialResilience and enthusiasmTeam player, with the ability to work in collaborative sales environmentProfessional Qualifications and EducationRelevant marketing qualification(s) Institute of Direct Marketing or Chartered Institute of Marketing certificate or diploma level – desirableAdditional InformationAs a colleague here at Evelyn Partners, you will have access to benefits that include:Competitive salaryPrivate medical insuranceLife assurancePension contributionHybrid working model (role dependant)Generous holiday packageOption to purchase additional holidayShared parental leaveWe are proud to value the differences that a diverse workforce brings, representative of society and our clients. At Evelyn Partners we have a wide range of highly active employee resource groups and we’re delivering multiple diversity, equity and inclusion initiatives across the organisation. It is our commitment to provide a workspace where all colleagues, regardless of identity, background, or circumstance, feel respected as individuals and feel that they can achieve their full potential and work in a safe, supportive, and inclusive environment. We are happy to make any reasonable adjustments to accommodate for your needs throughout the application process. Please let your Recruiter know.