Marketing Manager, CRM
London
Reporting to the Senior Manager of Retention and Growth, the Marketing Manager, CRM at Zapp will play a key role in the marketing team, translating the overall strategy into impactful CRM activities. You’ll be responsible for building, delivering, and optimising CRM initiatives, working closely with cross-functional teams to drive customer acquisition and retention. Zapp is London’s leading digital-first, premium convenience retailer and we are relentlessly focused on growing and developing the best-in-class premium convenience proposition for our customers.
Here’s what you’d be doing: Collaborate with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns. Manage the execution of the CRM activities across all channels — email, push notifications and in-app experiences — encompassing both marketing and business calendar communications and data-driven lifecycle messaging. Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience. Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies. Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications. Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth. What We’re Looking For A minimum of 2 years’ experience in B2C CRM marketing Hands-on experience using Braze for executing campaigns across email, push, and in-app messaging. Proficient in HTML for basic edits. Comfortable performing analysis in tools like GoogleSheets and Looker. SQL knowledge would be advantageous. Creative and analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach. A customer-first mindset with excellent problem-solving skills. A proactive thinker with a strong sense of ownership and the ability to think critically and independently.
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Reporting to the Senior Manager of Retention and Growth, the Marketing Manager, CRM at Zapp will play a key role in the marketing team, translating the overall strategy into impactful CRM activities. You’ll be responsible for building, delivering, and optimising CRM initiatives, working closely with cross-functional teams to drive customer acquisition and retention. Zapp is London’s leading digital-first, premium convenience retailer and we are relentlessly focused on growing and developing the best-in-class premium convenience proposition for our customers.
Here’s what you’d be doing: Collaborate with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns. Manage the execution of the CRM activities across all channels — email, push notifications and in-app experiences — encompassing both marketing and business calendar communications and data-driven lifecycle messaging. Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience. Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies. Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications. Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth. What We’re Looking For A minimum of 2 years’ experience in B2C CRM marketing Hands-on experience using Braze for executing campaigns across email, push, and in-app messaging. Proficient in HTML for basic edits. Comfortable performing analysis in tools like GoogleSheets and Looker. SQL knowledge would be advantageous. Creative and analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach. A customer-first mindset with excellent problem-solving skills. A proactive thinker with a strong sense of ownership and the ability to think critically and independently.
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