ABOUT US
The Arch Company is the UK’s largest small business landlord, serving thousands of business owners who make a unique and vital contribution to the UK economy. The company purchased Network Rail’s former commercial property estate in early 2019 and has a property portfolio of more than 5,000 railway arches, business estates, former station buildings, and other properties.
The Arch Company is proud to be the landlord to a diverse, passionate group of small business owners, entrepreneurs, and community organizations across England and Wales. The Arch Company shareholders are TT Group and Blackstone Property Partners.
We're committed to creating a diverse, inclusive, and equitable workplace, so if you're interested in this job but don't meet every aspect of the job description, we’d still encourage you to apply. You might be the ideal candidate for this role or other positions.
ROLE PURPOSE
We are seeking a highly motivated and results-driven Growth Marketing Manager to lead and optimize our DTC marketing efforts in the commercial property sector. The ideal candidate will design and execute strategies to attract, retain, and expand our customers while ensuring a strong market presence. This role focuses on driving growth through data-driven campaigns, customer acquisition, retention strategies, and innovative marketing solutions - with a strong focus on Performance Marketing channels. You do not have to have experience in commercial property. It's more important to be a channel expert and help The Arch Company attract more direct customers across its London portfolio.
KEY ACCOUNTABILITIES
Develop and Execute Marketing Strategies:
Design and implement full-funnel marketing campaigns to drive traffic, conversions, and customer growth. Performance Optimization:
Work with our performance agency to manage and optimize paid channels (e.g., Google Ads, Bing Ads, LinkedIn, etc.) to meet ROI targets. Analytics & Reporting:
Analyze campaign performance, provide actionable insights, and report on key metrics - both weekly for Trading & Monthly for Shareholder reporting. Growth Initiatives:
Identify and test new channels, tools, and tactics to scale customer acquisition and engagement. Collaboration:
Work closely with our leasing, development, asset, and business modeling teams to fully understand marketing commercial impact. Customer Insights:
Leverage data to understand customer behavior and preferences, translating insights into actionable campaigns. SKILLS, KNOWLEDGE, AND EXPERIENCE Proven experience in growth, digital, or performance marketing (Ideally with 5 years + experience). Expertise in understanding and optimizing paid media campaigns across multiple platforms. Strong analytical skills with proficiency in tools like Google Analytics, Looker studios, or similar. Experience with A/B testing, conversion rate optimization, and performance tracking. Creative mindset with a keen eye for identifying new growth opportunities. Excellent communication and project management skills. Familiarity with CRM tools, email marketing platforms, and automation software (e.g., Mailchimp, HubSpot). Knowledge of SEO and content marketing strategies. Experience working in an agency environment or DTC environment. EQUALITY, DIVERSITY & INCLUSION At The Arch Company, we are on a mission to make our workplace as welcoming and inclusive as possible. We believe that our differences make us stronger, and we are committed to providing everyone with a fair chance of success, no matter where they come from or who they are. We take pride in celebrating what makes each of us unique. When you join our team, you are not just getting a job; you are becoming a part of our friendly and open-minded team, with a key role to play in creating a more inclusive and diverse future. The Arch Company is an equal opportunity employer, so if you are excited to be part of a company that champions diversity and inclusion, we invite you to explore our job opportunities. For more information on Benefits, DE&I, and open Vacancies, please visit our careers page
Careers | The Arch Company
#J-18808-Ljbffr
Design and implement full-funnel marketing campaigns to drive traffic, conversions, and customer growth. Performance Optimization:
Work with our performance agency to manage and optimize paid channels (e.g., Google Ads, Bing Ads, LinkedIn, etc.) to meet ROI targets. Analytics & Reporting:
Analyze campaign performance, provide actionable insights, and report on key metrics - both weekly for Trading & Monthly for Shareholder reporting. Growth Initiatives:
Identify and test new channels, tools, and tactics to scale customer acquisition and engagement. Collaboration:
Work closely with our leasing, development, asset, and business modeling teams to fully understand marketing commercial impact. Customer Insights:
Leverage data to understand customer behavior and preferences, translating insights into actionable campaigns. SKILLS, KNOWLEDGE, AND EXPERIENCE Proven experience in growth, digital, or performance marketing (Ideally with 5 years + experience). Expertise in understanding and optimizing paid media campaigns across multiple platforms. Strong analytical skills with proficiency in tools like Google Analytics, Looker studios, or similar. Experience with A/B testing, conversion rate optimization, and performance tracking. Creative mindset with a keen eye for identifying new growth opportunities. Excellent communication and project management skills. Familiarity with CRM tools, email marketing platforms, and automation software (e.g., Mailchimp, HubSpot). Knowledge of SEO and content marketing strategies. Experience working in an agency environment or DTC environment. EQUALITY, DIVERSITY & INCLUSION At The Arch Company, we are on a mission to make our workplace as welcoming and inclusive as possible. We believe that our differences make us stronger, and we are committed to providing everyone with a fair chance of success, no matter where they come from or who they are. We take pride in celebrating what makes each of us unique. When you join our team, you are not just getting a job; you are becoming a part of our friendly and open-minded team, with a key role to play in creating a more inclusive and diverse future. The Arch Company is an equal opportunity employer, so if you are excited to be part of a company that champions diversity and inclusion, we invite you to explore our job opportunities. For more information on Benefits, DE&I, and open Vacancies, please visit our careers page
Careers | The Arch Company
#J-18808-Ljbffr
