Influencer & Culture Marketing Manager, UK&I

The Role: We are seeking an experienced Senior Influencer & Culture Marketing Manager with a proven track record of creating and executing large-scale influencer and culture marketing programs. This role is for a strategic leader who is passionate about the intersection of technology, culture, and influencer marketing. You will be responsible for designing and executing high-impact marketing initiatives that leverage influencers and cultural trends to elevate our brand and drive awareness, engagement and revenue growth. Responsibilities: Develop and implement scalable influencer marketing programs to drive measurable business results in the UK & Ireland Strategically identify and engage with high-impact influencers, artists, and brands that align with our brand and target audience Design and execute culturally relevant campaigns and events that generate engagement, increase brand affinity, and support conversions Track and analyse program performance through key metrics like CPM, ROI, EMV, and engagement, continuously optimising to maximise ROI and impact Act as a brand ambassador in cultural spaces, building relationships with key figures and communities to elevate the brand's presence and relevance Work closely with the global team to create a playbook in the UK&I that can be replicated and scaled in other regions Manage commercial discussions with influencers ensuring we always get favourable contract terms and usage rights Lead and develop influencer and culture marketing in the UK region, setting clear KPIs and fostering a high-performance culture focused on innovation, collaboration, and accountability. Requirements: Significant experience in influencer and culture marketing, with a track record of scaling programs for measurable ROI A good understanding of data analysis and marketing analytics, with an ability to translate insights into actionable strategies Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors Results-driven, with a clear focus on achieving KPIs to drive business outcomes Bachelor’s degree in Marketing, Business, or a related field

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