Job Description - Content Marketing Specialist (15466)
The Job
The Content Marketing Specialist exists to support the Content Marketing Strategy Lead to maximise easyJet’s reach and impact across owned and organic channels, with a core focus on social media (specifically Instagram, TikTok and Facebook).
You will create content for easyJet’s social media channels, to inspire travel and drive demand, measure, optimise, analyse and report on social media content, aligned to broader marketing and business KPIs.
Ensure content marketing plans and calendars are well documented, with clear performance forecasts, provide creative consultancy to regional Content Marketing Specialists using agreed best practice and playbooks, and work closely with local marketing teams to understand commercial priorities, and translate them into impactful content franchises.
What you will be doing
Create and own the central documentation that provides a consolidated view of content marketing plans.
Develop and deliver epic content for our social media channels – both independently and in partnership with our social media agency through effective briefing and relationship management.
Ensure cybersecurity best practice is maintained with account and password management for social media channels.
Provide content creation support to Content Marketing Specialists in regional teams and support ad-hoc content requests and needs for markets without dedicated Content Marketing Specialists.
What you will need to do this role
You will be a subject matter expert in social media – from planning and creation to deployment and measurement.
Confident with both creativity and data analytics – our social media programme is focused on delivering against a number of core metrics, and analysing performance against them and establishing forecasts is an essential part of this role.
You will understand and have experience of using other owned and organic channels including CRM, web and app copy is desirable along with experience of shooting/creating social-first content, and copywriting.
You will also need to be organised with exceptional attention to detail as well as being a team player.
The role will require occasional travel.
What you’ll get in return:
Up to 20% bonus
25 days holiday
BAYE, SAYE & Performance share schemes
Life Assurance
Flexible benefits package
Excellent staff travel benefits
Location & Hours of Work
This role is full time and hybrid where we spend 60% of our time together as a team at our head office at Luton Airport and our Agency offices in London with some occasional travel.
About easyJet
Ready to make your next move? How about make your mark? Join a team with unstoppable drive and passion at easyJet.
At easyJet our aim is to make low-cost travel easy – connecting millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.
Whether you’re working as part of our front-line operations or in our corporate roles, we’ll give you everything you need to make a personal impact on our growing business. We believe in sharing new opportunities, stepping up to challenges and supporting each other with our Orange Spirit.
Make a difference with your next role. Make it easyJet.
Apply
Complete your application on our careers site.
We encourage individuality, empower our people to seize the initiative, and never stop learning. We see people first and foremost for their performance and potential and we are committed to building a diverse and inclusive organisation that supports the needs of all. As such we will make reasonable adjustments at interview through to employment for our candidates.
#LI-CH1 #LI-HYBRID
Business Area Customer & Marketing
Primary Location #J-18808-Ljbffr
The Job
The Content Marketing Specialist exists to support the Content Marketing Strategy Lead to maximise easyJet’s reach and impact across owned and organic channels, with a core focus on social media (specifically Instagram, TikTok and Facebook).
You will create content for easyJet’s social media channels, to inspire travel and drive demand, measure, optimise, analyse and report on social media content, aligned to broader marketing and business KPIs.
Ensure content marketing plans and calendars are well documented, with clear performance forecasts, provide creative consultancy to regional Content Marketing Specialists using agreed best practice and playbooks, and work closely with local marketing teams to understand commercial priorities, and translate them into impactful content franchises.
What you will be doing
Create and own the central documentation that provides a consolidated view of content marketing plans.
Develop and deliver epic content for our social media channels – both independently and in partnership with our social media agency through effective briefing and relationship management.
Ensure cybersecurity best practice is maintained with account and password management for social media channels.
Provide content creation support to Content Marketing Specialists in regional teams and support ad-hoc content requests and needs for markets without dedicated Content Marketing Specialists.
What you will need to do this role
You will be a subject matter expert in social media – from planning and creation to deployment and measurement.
Confident with both creativity and data analytics – our social media programme is focused on delivering against a number of core metrics, and analysing performance against them and establishing forecasts is an essential part of this role.
You will understand and have experience of using other owned and organic channels including CRM, web and app copy is desirable along with experience of shooting/creating social-first content, and copywriting.
You will also need to be organised with exceptional attention to detail as well as being a team player.
The role will require occasional travel.
What you’ll get in return:
Up to 20% bonus
25 days holiday
BAYE, SAYE & Performance share schemes
Life Assurance
Flexible benefits package
Excellent staff travel benefits
Location & Hours of Work
This role is full time and hybrid where we spend 60% of our time together as a team at our head office at Luton Airport and our Agency offices in London with some occasional travel.
About easyJet
Ready to make your next move? How about make your mark? Join a team with unstoppable drive and passion at easyJet.
At easyJet our aim is to make low-cost travel easy – connecting millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.
Whether you’re working as part of our front-line operations or in our corporate roles, we’ll give you everything you need to make a personal impact on our growing business. We believe in sharing new opportunities, stepping up to challenges and supporting each other with our Orange Spirit.
Make a difference with your next role. Make it easyJet.
Apply
Complete your application on our careers site.
We encourage individuality, empower our people to seize the initiative, and never stop learning. We see people first and foremost for their performance and potential and we are committed to building a diverse and inclusive organisation that supports the needs of all. As such we will make reasonable adjustments at interview through to employment for our candidates.
#LI-CH1 #LI-HYBRID
Business Area Customer & Marketing
Primary Location #J-18808-Ljbffr
