Head of Performance Marketing

Lead and innovate in performance marketing at a major automotive retailer. Work on exciting projects and grow your career in a supportive environment. About Our Client A leading automotive retailer in the United Kingdom, established in 2006, currently consolidating its three main retail brands into a single network of over 190 outlets. Job Description Develop and execute a combined search strategy across the group. Set performance targets and ensure campaigns are delivered within budget. Maximize team performance to support business objectives. Collaborate with agency partners to deliver sector-leading performance. Work with the Web Platform Board and Tech team to achieve goals. Manage budgets across multiple websites for optimal efficiency. Ensure data collection mechanisms are in place for reporting and insights. Use data to interpret consumer search trends and inform business decisions Measure performance against KPIs and lead SEO audit actions. Conduct research on product categories to inform search strategies. Monitor and analyze search performance and competitor activity. Collaborate with peers and stakeholders across strategy and performance. Work with the Data team to gain insights from customer channel attribution. Develop relationships and collaborate with stakeholders across the business. Upskill development and marketing teams on SEO best practices. Share knowledge regularly as part of learning sessions. Keep colleagues updated on the latest developments in SEO and PPC. The Successful Applicant Extensive experience in search and leadership skills. Proven track record in creating, managing, and executing SEO and PPC campaigns. Strong technical SEO experience, including website architecture and page speed optimization. Excellent communication skills for conveying complex messages clearly. Ability to interpret data and generate meaningful insights. Experience in a fast-paced environment managing multiple projects. Demonstrable experience driving innovation in digital channels. Ability to adapt best practices from various industries. What's on Offer 25 days holiday rising with length of service, plus bank holidays. Access to an online rewards platform with cash back and discounts. Preferential service rates and colleague purchase scheme. Share incentive scheme and pension. Enhanced maternity and paternity benefits. Ongoing training opportunities for career development and progression.

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