can
change the world of financial technology. And all it takes is a winning mix of drive, talent, and empathy. Our culture celebrates all three. Does this sound like you? A CRM Marketing expert with ample experience in B2B email marketing, including best practice techniques for lead generation to drive acquisition and long-term engagement. Great communication comes second nature to you, and you are confident in supporting multiple business areas and individuals to deliver key projects. What you’ll do: This role will report to our Senior CRM Marketing Manager and play a crucial part in supporting our client journeys at Flagstone through CRM marketing activities driving acquisition, retention, and loyalty. Working as part of a newly formed SME squad, your key responsibilities will include: Strategy:
Setting the communication strategy for B2B clients, alongside the Senior CRM Marketing Manager, and overseeing the creation and optimisation of holistic customer journeys. Data:
Using data and insights to develop, deliver, and execute targeted client experiences supporting the commercial goals of Flagstone. Email & SMS Marketing:
Creating multi-channel journeys aimed at driving client acquisition of new SME corporate clients, as well as driving engagement and LTV from existing clients. Innovation & Martech:
Acting as Subject Matter Expert in Salesforce Marketing Cloud and associated marketing tools, ensuring that the business gets maximum value from the tool, including cross-training squads and teams as appropriate. What you’ll bring: Growth:
Experience in driving growth through B2B lead generation. ESP Experience:
Deep understanding of using and maximising value from ESPs (Email Service Providers), with a preference for Salesforce Marketing Cloud. Communication:
Ability to contribute to the creation of an effective B2B communications strategy, covering all parts of the client lifecycle from awareness to advocacy. Marketing Automation:
Experience in using marketing automation to improve processes and deliver value. Analytics:
Strong analytical skills, identifying actionable insights and optimising opportunities through regular reporting to stakeholders. How we reward you: At Flagstone, the benefits extend beyond superficial gifts like “fruit and snacks.” Instead, we invest in your health, wealth, and professional development. Here’s a selection of our benefits: Life insurance (four times your annual salary) Dental/optical care Matched pension contributions (5%) Income protection Around the World in 90 days (remote working) £1,000 annual learning bursary Additional 3 days community and charity leave each year Quarterly half days for wellness leave Flexible bank holidays Apply for this job #J-18808-Ljbffr