Performance Marketing Manager – Paid Search

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. THE CARWOW GROUP Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That's why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer. What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. ABOUT THE ROLE As a Paid Search Manager, you'll be a key player in driving our growth strategy through effective paid search and performance-based advertising campaigns. You'll be responsible for the success of our paid search initiatives, including Google Search, Microsoft, Performance Max, and Vehicle Ads. Your role will involve strategic thinking, data-driven decision-making, and a commitment to staying ahead of industry trends. WHAT YOU'LL DO Campaign Management and Optimisation: Oversee and optimise paid search campaigns across Google and Microsoft Ads. Data-Driven Decision Making: Analyse campaign performance metrics to identify opportunities for improvement and make data-driven recommendations to enhance performance. Strategic Thinking: Contribute to the development and execution of our overall growth strategy, focusing on paid search and performance-based campaigns. Cross-Functional Collaboration: Work closely with local market teams, brand, and marketing analytics to ensure alignment and maximise campaign effectiveness. Innovation: Identify and test new opportunities and technologies to stay ahead of industry trends and drive growth. Stakeholder Management: Build and maintain strong relationships with key stakeholders, including senior leadership, marketing teams, and cross-functional departments. Effectively communicate campaign performance, strategies, and insights & recommendations. WHAT THE PROCESS LOOKS LIKE Video call with one of our Talent Partners Video interview with the Hiring Manager + 1 Team Member In-office interview presenting back a take-home-task with Hiring Manager + 1 Team Member Requirements Experience:

Minimum of 3 years of experience managing paid search campaigns, preferably in a digital marketing agency or tech-driven environment, with a strong understanding of Google Ads and Microsoft Ads. Analytical Skills:

Proficiency in data analysis tools (Excel, Tableau, SQL). Communication Skills:

Strong verbal and written communication skills to collaborate effectively with diverse teams. Proactive Mindset:

Ability to work independently and as part of a team. Additional Skills:

Experience with Performance Max or Vehicle Ads is a plus. Fluency in Spanish or German is also a plus. Benefits Hybrid working 2/3 days a week Competitive salary to fund that dream holiday to Bali Share options - when we thrive, so do you! Vitality Private Healthcare, for peace of mind Monthly coaching sessions with Spill - our mental wellbeing partner Enhanced holiday package, plus bank holidays 28 days holiday 1 day for your wedding 1 day off when you move house 2 extra days on your third year anniversary 5 extra days on your tenth year anniversary Option to buy 3 extra days of holiday per year Work from abroad for a month. Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies The latest tech (Macbook or Surface) to power your gif-sending talents Up to £500/€550 home office allowance A generous learning and development budget Regular social events Refer a friend, get paid. Repeat for infinite money Lunch & learns and Carwow Classrooms with expert speakers Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position.

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