International Brand Manager

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Full time
Location: Abingdon
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Job offered by: Whittard Trading Ltd
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Department – Marketing

At Whittard, we’re passionate about bringing luxury tea and coffee to our communities. We’ve been achieving this goal since 1886, and have ambitious objectives to grow our business in the UK and Internationally. The International Brand Manager role is an exciting opportunity to be part of this journey with the Marketing team at our Milton Park office.

Reporting to the Head of Marketing you will be responsible for the implementation of our global marketing strategy to fit our international markets, whilst maintaining a consistent brand identity. You’ll lead the development of marketing plans centrally or regionally that focus on increasing sales, supporting company growth, and driving customer acquisition in those markets. In return you’ll benefit from hybrid working, generous holiday allowance, fantastic product discounts and investments in your professional training and development.

If you’re a creative, dynamic individual with a background in managing brands internationally, this is the role for you! Apply below.

Own the International Marketing plan.

Design and develop a clear marketing plan for different regions, that can be tracked and measured using data available in markets

Own, Create and collaborate on briefs for every marketing touchpoint, including.

Campaign objectives and KPIs (what does good look like)

Deadlines & deliverables

Guidance on look & feel.

Develop clear test and learn plan in conjunction with B2B and International teams that identifies customer routes to drive customer acquisition

as appropriate by market

Overall responsibility for ensuring that all campaign collateral is on-time, on-brand, engaging and consistent across touchpoints global teams

Deliver product mock ups and design that is consistent with brand identity and suitable for B2B and international customers – within a commercial framework

Support on all trade show materials and look and feel of the Whittard brand across all markets

Build relationships with key customers across markets to develop a sustainable long term brand presence

Act as the voice of International in shaping the Product roadmap.

Regular alignment with buying & commercial planning teams to ensure that new launches are visible to rest of marketing team and supported appropriately,

Provide the central touchpoint for managing all B2B customer feedback and requests.

Streamline the way of working with Cross functional stakeholders

About You

1-3 year’s experience in a Campaign Manager or Assistant Brand Manager role

Experience in an omnichannel business

Ability to balance multiple priorities and meet deadlines

Ability to work both independently and as part of a team locally or remotely

Creative problem solving skills

Experience across different markets / geographies highly desirable

Experience in working with International customers

Generous holiday allowance + enjoy your birthday off

Up to 50% store discount on Whittard products.

Monthly product allowance.

Auto-enrolment Pension scheme.

Access to our wellbeing portal and Employee Assistance Programme

Flexible working opportunities.

Selection of family friendly benefits.

… And much much more! #J-18808-Ljbffr

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