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Introduction
The Economist is a leading source of analysis on international business and world affairs, published daily through our apps and websites, and weekly in print and digital editions. We deliver our information through a range of formats, from newspapers and magazines to conferences, films and audio. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
We are looking for a Strategy Manager - Propositions to join us. You will sit in the Propositions team and will be responsible for supporting the strategy and development of propositions to drive business growth. This will involve the identification, analysis, strategic development, and ownership of new growth areas. In addition, you will be responsible for owning the Market Intelligence function of the business, providing market sizing and competitive intelligence to senior management.
Accountabilities
How you would contribute:
Core Responsibilities (day-to-day)
Market Intelligence gathering
- Harness 1st and 2nd party sources to understand how the market is moving, how competitors are performing and evolving, and how consumers are behaving. Sharing Market Intelligence with the business
- Share insights with a wide array of stakeholders and senior business leaders. Business partner with key teams (e.g., marketing, product, retention) to advance understanding and influence decision-making using external insights. Driving development of customer insight
- Analyse customer data and synthesise with existing research and market intelligence to develop new strategy forming insights with Data and Research teams. Contribution to business strategy development
- Lead in-depth data analyses and synthesise strategic priorities for the business to support the Propositions team in influencing wider strategic business direction for senior leadership. Design and delivery of value propositions
- Work with the team across projects to help identify, analyse and develop new propositions from inception to execution to drive new growth. Experience, skills and professional attributes The ideal skills of the role are: Strong quantitative analysis - highly capable in data analysis and manipulation, breaking-down and synthesising customer, competitor, and market information. Sophisticated critical thinking - converting complex customer and market information into actionable insights, with a deep understanding of the wider business implications. Great communication skills - excellent written and verbal communication skills to influence senior management and present intelligence and initiatives with impact. Attention to detail - you sweat the details and take care in your work so that you deliver to a consistently excellent standard. A problem-solver with bias for action, not a task do-er. Comfortable working both autonomously and as a key part of a dynamic and influential team. Project Management: Ability to drive an agenda autonomously with strong prioritisation skills - requires working in a highly-matrixed organisation, handling competing priorities and connecting the dots across teams. An interest in news media, and an understanding of the drivers of change and disruption in the industry. A positive attitude and a sense of humour certainly helps.
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- Harness 1st and 2nd party sources to understand how the market is moving, how competitors are performing and evolving, and how consumers are behaving. Sharing Market Intelligence with the business
- Share insights with a wide array of stakeholders and senior business leaders. Business partner with key teams (e.g., marketing, product, retention) to advance understanding and influence decision-making using external insights. Driving development of customer insight
- Analyse customer data and synthesise with existing research and market intelligence to develop new strategy forming insights with Data and Research teams. Contribution to business strategy development
- Lead in-depth data analyses and synthesise strategic priorities for the business to support the Propositions team in influencing wider strategic business direction for senior leadership. Design and delivery of value propositions
- Work with the team across projects to help identify, analyse and develop new propositions from inception to execution to drive new growth. Experience, skills and professional attributes The ideal skills of the role are: Strong quantitative analysis - highly capable in data analysis and manipulation, breaking-down and synthesising customer, competitor, and market information. Sophisticated critical thinking - converting complex customer and market information into actionable insights, with a deep understanding of the wider business implications. Great communication skills - excellent written and verbal communication skills to influence senior management and present intelligence and initiatives with impact. Attention to detail - you sweat the details and take care in your work so that you deliver to a consistently excellent standard. A problem-solver with bias for action, not a task do-er. Comfortable working both autonomously and as a key part of a dynamic and influential team. Project Management: Ability to drive an agenda autonomously with strong prioritisation skills - requires working in a highly-matrixed organisation, handling competing priorities and connecting the dots across teams. An interest in news media, and an understanding of the drivers of change and disruption in the industry. A positive attitude and a sense of humour certainly helps.
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