Assistant Brand Manager - L'OR Portfolio
Job Description
The Assistant Brand Manager for L'OR is a key role on one of our highest profile brands and part of our UK-wide Marketing team. You will be responsible for executing the L'OR ATL & BTL activations, delivering innovation and renovation projects, supporting in-store activations as well as supporting the development & execution of our annual brand plan. To ensure you have a good grounding in brand performance, you will also be actively involved in brand tracking and analysis, shaping insights and actions for growth. Working closely with cross-functional teams both internally & externally, you’ll be exposed to the full marketing mix. Key responsibilities With support from the Category Manager & Category Lead, play a key role in developing and executing L'OR activations - ATL & BTL across TV, social, digital & shopper touchpoints. Be a ‘brand guardian’ for L'OR, working closely with external creative, shopper and media agency partners. Be a champion for your brand and category, working closely with local and global stakeholders. Support the Brand Manager(s)/ Category Manager on range/portfolio management, including leadership of innovation & renovation projects, including packaging artwork processes, and deployment in store through powerful sell-in and launch plans. Responsible for brand and portfolio performance tracking and analysis, and supporting the wider sales & marketing team to create course correction plans. Supports Shopper Marketing & Category Management JDE teams to ensure exceptional brand activation in-store & on shelf. Ownership of the local marketing budget, management, tracking and reporting to ensure projects are delivered on time and to budget. Responsible for compiling market & competitor reviews in order to feed into plans. Supports Instant team members in various activities as required. Qualifications
Must have: Previous Marketing experience, preferably FMCG. Experience developing & executing digital & shopper comms across social media, websites, digital and shopper touchpoints is highly desired. Strong data analysis and interpretation skills. Excellent communication skills with track record of building strong relationships/collaboration. An entrepreneurial, self-starter mindset (we are a “start-up” business). A “can do” attitude. Nice to have: Assistant Brand Manager FMCG with 1-2 years experience. Education: Educated to degree level – Marketing/Business/Management desirable. Additional Information
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Job Description
The Assistant Brand Manager for L'OR is a key role on one of our highest profile brands and part of our UK-wide Marketing team. You will be responsible for executing the L'OR ATL & BTL activations, delivering innovation and renovation projects, supporting in-store activations as well as supporting the development & execution of our annual brand plan. To ensure you have a good grounding in brand performance, you will also be actively involved in brand tracking and analysis, shaping insights and actions for growth. Working closely with cross-functional teams both internally & externally, you’ll be exposed to the full marketing mix. Key responsibilities With support from the Category Manager & Category Lead, play a key role in developing and executing L'OR activations - ATL & BTL across TV, social, digital & shopper touchpoints. Be a ‘brand guardian’ for L'OR, working closely with external creative, shopper and media agency partners. Be a champion for your brand and category, working closely with local and global stakeholders. Support the Brand Manager(s)/ Category Manager on range/portfolio management, including leadership of innovation & renovation projects, including packaging artwork processes, and deployment in store through powerful sell-in and launch plans. Responsible for brand and portfolio performance tracking and analysis, and supporting the wider sales & marketing team to create course correction plans. Supports Shopper Marketing & Category Management JDE teams to ensure exceptional brand activation in-store & on shelf. Ownership of the local marketing budget, management, tracking and reporting to ensure projects are delivered on time and to budget. Responsible for compiling market & competitor reviews in order to feed into plans. Supports Instant team members in various activities as required. Qualifications
Must have: Previous Marketing experience, preferably FMCG. Experience developing & executing digital & shopper comms across social media, websites, digital and shopper touchpoints is highly desired. Strong data analysis and interpretation skills. Excellent communication skills with track record of building strong relationships/collaboration. An entrepreneurial, self-starter mindset (we are a “start-up” business). A “can do” attitude. Nice to have: Assistant Brand Manager FMCG with 1-2 years experience. Education: Educated to degree level – Marketing/Business/Management desirable. Additional Information
#li-hybrid
#J-18808-Ljbffr
