CatSci is seeking a dynamic and results-driven
Head of Marketing and Demand Generation
to lead and execute a targeted marketing strategy, with a primary tactical focus on driving lead generation and demand capture in the short term. This role demands a strategic thinker with a creative edge and a deep understanding of brand positioning, content creation, and data-driven marketing to fuel CatSci’s growth and market presence. Key Responsibilities Strategic Responsibilities Marketing Strategy Development : Working with VCMO and CatSci’s directors, craft and implement a comprehensive, multi-channel marketing strategy aligned with CatSci’s growth objectives and revenue goals. Brand Development & Positioning : Working with CCO and evolve CatSci’s brand identity, voice, and positioning, ensuring consistency across all touchpoints. Goal Alignment & KPIs : Develop and track key performance indicators (KPIs) that measure the impact of marketing initiatives, ensuring alignment with broader business goals. Cross-functional Collaboration : Partner with BDMs and technical teams to ensure strategic alignment and consistent messaging across customer interactions. Tactical Responsibilities 1. Lead Generation and Demand Capture 'ATTRACT' Marketing Flywheel : Design and execute the ‘ATTRACT’ process as a lead-generation system aimed at maximising awareness and driving marketing-qualified leads (MQLs) within target markets. Content Creation : Develop high-impact, insight-driven content, including blogs, case studies, and digital tools, to also ‘engage’ target audiences and to assist in progressing SQLs Innovative Content Tools : Leverage AI-based tools (e.g., text-to-video, text-to-image) to create visually compelling content that maximises engagement. SEO and Digital Presence : Implement SEO best practices and digital strategies to enhance CatSci’s visibility and reach on key platforms. Data-Driven Testing : Continuously test digital marketing tactics to optimise impression-to-conversion paths, focusing on moving MQLs to SQLs for the Business Development team. Resource Allocation : Apply the ‘rule of 5’ approach, allocating five times the promotional resources to each content investment to ensure maximum reach and impact. 3. Campaign Execution and Management Inbound & Outbound Campaigns : Oversee inbound and outbound marketing campaigns, using data insights to evaluate effectiveness and refine strategies. Performance Optimisation : Use campaign data to enhance conversion rates and align strategies with competitive benchmarks. Continuous Innovation : Stay updated with industry trends, driving the evolution of outbound marketing tactics to maintain a relevant and competitive brand presence. 4. Performance Metrics and Analytics Data-Driven Adjustments : Leverage analytics to inform marketing decisions, refining campaigns for improved ROI and effectiveness. Collaborative Target Setting : Work with cross-functional teams to ensure marketing goals are measurable and aligned with company objectives. 5. Team Leadership and Management of Vendors Build and Develop Team : Recruit, mentor, and lead a high-performing marketing team, providing guidance and career development opportunities. Work effectively within budget and managing external vendors and partners Culture of Collaboration : Foster a collaborative environment that promotes alignment between marketing, sales, and customer-facing departments to achieve shared goals. The successful candidate will possess: Extensive Marketing Experience: Proven in strategic digital marketing, including demonstrated success in lead generation, content development, and data-driven decision-making. Technical Proficiency:
Expertise with digital marketing tools and platforms, such as CMS, SEO, marketing automation software, and analytics. Sector Insight:
Experience in marketing across diverse industries, with a distinct advantage for familiarity in the pharmaceutical or life sciences sector. Person Specification Results-Oriented Leader:
Proven ability to set and achieve project objectives and drive impactful outcomes. Project Management:
Strong organisational skills, able to manage complex initiatives simultaneously, with a track record of timely delivery. Adaptability and Curiosity:
Enthusiastic about new trends and technologies in digital marketing, with a proactive approach to continual learning and improvement. Analytical and Creative Problem Solver:
Combines a strategic mindset with creative solutions to address challenges and uncover opportunities. Collaborative and Customer-Focused:
Works well within cross-functional teams and maintains a professional, client-oriented approach. Exceptional Communicator:
Strong written and verbal communication skills with the ability to clearly present results and adapt to feedback. What is in it for you? 25 days annual leave rising to 27. Company benefits including annual bonus Wellbeing Program including private healthcare and £500 wellbeing bonus Flexible working arrangements (subject to prior agreement) ·
The best team to work with (even if it is us saying so!)
#J-18808-Ljbffr
Head of Marketing and Demand Generation
to lead and execute a targeted marketing strategy, with a primary tactical focus on driving lead generation and demand capture in the short term. This role demands a strategic thinker with a creative edge and a deep understanding of brand positioning, content creation, and data-driven marketing to fuel CatSci’s growth and market presence. Key Responsibilities Strategic Responsibilities Marketing Strategy Development : Working with VCMO and CatSci’s directors, craft and implement a comprehensive, multi-channel marketing strategy aligned with CatSci’s growth objectives and revenue goals. Brand Development & Positioning : Working with CCO and evolve CatSci’s brand identity, voice, and positioning, ensuring consistency across all touchpoints. Goal Alignment & KPIs : Develop and track key performance indicators (KPIs) that measure the impact of marketing initiatives, ensuring alignment with broader business goals. Cross-functional Collaboration : Partner with BDMs and technical teams to ensure strategic alignment and consistent messaging across customer interactions. Tactical Responsibilities 1. Lead Generation and Demand Capture 'ATTRACT' Marketing Flywheel : Design and execute the ‘ATTRACT’ process as a lead-generation system aimed at maximising awareness and driving marketing-qualified leads (MQLs) within target markets. Content Creation : Develop high-impact, insight-driven content, including blogs, case studies, and digital tools, to also ‘engage’ target audiences and to assist in progressing SQLs Innovative Content Tools : Leverage AI-based tools (e.g., text-to-video, text-to-image) to create visually compelling content that maximises engagement. SEO and Digital Presence : Implement SEO best practices and digital strategies to enhance CatSci’s visibility and reach on key platforms. Data-Driven Testing : Continuously test digital marketing tactics to optimise impression-to-conversion paths, focusing on moving MQLs to SQLs for the Business Development team. Resource Allocation : Apply the ‘rule of 5’ approach, allocating five times the promotional resources to each content investment to ensure maximum reach and impact. 3. Campaign Execution and Management Inbound & Outbound Campaigns : Oversee inbound and outbound marketing campaigns, using data insights to evaluate effectiveness and refine strategies. Performance Optimisation : Use campaign data to enhance conversion rates and align strategies with competitive benchmarks. Continuous Innovation : Stay updated with industry trends, driving the evolution of outbound marketing tactics to maintain a relevant and competitive brand presence. 4. Performance Metrics and Analytics Data-Driven Adjustments : Leverage analytics to inform marketing decisions, refining campaigns for improved ROI and effectiveness. Collaborative Target Setting : Work with cross-functional teams to ensure marketing goals are measurable and aligned with company objectives. 5. Team Leadership and Management of Vendors Build and Develop Team : Recruit, mentor, and lead a high-performing marketing team, providing guidance and career development opportunities. Work effectively within budget and managing external vendors and partners Culture of Collaboration : Foster a collaborative environment that promotes alignment between marketing, sales, and customer-facing departments to achieve shared goals. The successful candidate will possess: Extensive Marketing Experience: Proven in strategic digital marketing, including demonstrated success in lead generation, content development, and data-driven decision-making. Technical Proficiency:
Expertise with digital marketing tools and platforms, such as CMS, SEO, marketing automation software, and analytics. Sector Insight:
Experience in marketing across diverse industries, with a distinct advantage for familiarity in the pharmaceutical or life sciences sector. Person Specification Results-Oriented Leader:
Proven ability to set and achieve project objectives and drive impactful outcomes. Project Management:
Strong organisational skills, able to manage complex initiatives simultaneously, with a track record of timely delivery. Adaptability and Curiosity:
Enthusiastic about new trends and technologies in digital marketing, with a proactive approach to continual learning and improvement. Analytical and Creative Problem Solver:
Combines a strategic mindset with creative solutions to address challenges and uncover opportunities. Collaborative and Customer-Focused:
Works well within cross-functional teams and maintains a professional, client-oriented approach. Exceptional Communicator:
Strong written and verbal communication skills with the ability to clearly present results and adapt to feedback. What is in it for you? 25 days annual leave rising to 27. Company benefits including annual bonus Wellbeing Program including private healthcare and £500 wellbeing bonus Flexible working arrangements (subject to prior agreement) ·
The best team to work with (even if it is us saying so!)
#J-18808-Ljbffr
