Account Management Reporting to:
Chief Operations Officer Who we are We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving. Who we’re looking for We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary. Why we need you We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. As a HVC Relationship Management you’ll be responsible for developing and executing the strategy to identify, acquire, and retain high-value customers (HVCs) across Betway Group’s portfolio. This role will lead a team of relationship managers and work closely with marketing, sales, operations, and analytics to deliver a personalised experience that maximizes customer loyalty and lifetime value. What you’ll be doing As part of your role, your responsibilities will include: Strategy Development
In collaboration with our Acquisition teams, design and implement a comprehensive HVC relationship management strategy that aligns with the company’s growth objectives, per region. Develop initiatives and programs to attract, engage, and retain high-value customers. Set and monitor KPIs for HVC engagement, satisfaction, and retention.
Customer Acquisition & Retention
Identify potential HVCs through data analysis and market research. Develop personalised engagement plans for HVCs, including bespoke promotions, events, and experiences. Ensure the highest level of service is provided to HVCs, addressing their needs proactively and resolving issues swiftly.
Team Leadership
Lead, mentor, and develop a team of HVC Relationship Managers, ensuring they have the tools and training needed to succeed. Foster a culture of excellence, innovation, and customer-centricity within the team. Set performance targets for the team and regularly review their progress.
Collaboration & Stakeholder
Work closely with cross-functional teams, including marketing, sales, product, and operations, to deliver a seamless HVC experience. Collaborate with the analytics team to leverage customer data in refining HVC strategies and measuring their effectiveness. Build strong internal and external relationships to enhance the value proposition for HVCs.
Customer Insights & Reporting
Regularly gather and analyse customer feedback to improve the HVC program. Report on HVC performance metrics to senior leadership, providing insights and recommendations for improvement. Stay informed of industry trends and competitive activity to ensure our HVC offerings remain compelling and competitive. Plan and execute exclusive events for HVCs, ensuring these experiences enhance customer loyalty and brand affinity. Manage budgets related to HVC initiatives, ensuring all activities are cost-effective and deliver a strong ROI.
This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives. Essential skills you’ll bring to the table The necessary skills that we require for this role include: Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively. Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals. Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope. Exceptional attention to detail, ensuring high standards of quality in all outputs. Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations. Desirable skills you’ve got up your sleeve It would be great if you also have some of the following skills: In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends. Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations. Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards. Experience in developing and executing customer retention strategies. Our values are non-negotiables Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are: Adaptability Ownership and accountability Initiating action Resilience Team orientation Integrity Innovation What you’ll get back We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes: We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career. Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential. Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from. Be part of that Superclass feeling. At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued. Game on! Should you not hear from us within 2 weeks, please assume your application has not been successful.
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