Job Description
My client is looking for a brand-new CRM Manager to join their well-established, fast-growing team. The role is hybrid. They are a well-established brand that operates in eCommerce, a fast-growing sector. You will be a well-rounded retention disruptor who can optimize, drive, and deliver results across the ever-growing customer base. You will own, create, and deliver the overall CRM strategy, identifying key commercial levers and priorities across CRM channels. Additionally, you will manage loyalty programs, focusing on testing new initiatives across different customer cohorts and types. Your responsibilities will include managing and delivering the email planner, working closely with the creative, brand, and marketing teams on delivery automation, lifecycle, and broadcast emails. You will also own and deliver performance reporting, liaising effectively with Brand, Marketing, Creative teams, and third-party agencies to ensure that the CRM strategy aligns with the overall strategy and brand vision. You will be a data-led retention marketer who can execute, lead, and deliver CRM strategy. You should be confident in dealing with data and providing recommendations based on insights. Strong analytical skills and attention to detail are essential, along with a good understanding of data protection and privacy legislation. You must be able to work in a fast-paced environment and organize your workload effectively.
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My client is looking for a brand-new CRM Manager to join their well-established, fast-growing team. The role is hybrid. They are a well-established brand that operates in eCommerce, a fast-growing sector. You will be a well-rounded retention disruptor who can optimize, drive, and deliver results across the ever-growing customer base. You will own, create, and deliver the overall CRM strategy, identifying key commercial levers and priorities across CRM channels. Additionally, you will manage loyalty programs, focusing on testing new initiatives across different customer cohorts and types. Your responsibilities will include managing and delivering the email planner, working closely with the creative, brand, and marketing teams on delivery automation, lifecycle, and broadcast emails. You will also own and deliver performance reporting, liaising effectively with Brand, Marketing, Creative teams, and third-party agencies to ensure that the CRM strategy aligns with the overall strategy and brand vision. You will be a data-led retention marketer who can execute, lead, and deliver CRM strategy. You should be confident in dealing with data and providing recommendations based on insights. Strong analytical skills and attention to detail are essential, along with a good understanding of data protection and privacy legislation. You must be able to work in a fast-paced environment and organize your workload effectively.
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