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Company Description
At Marketplace, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Job Description
Forbes Marketplace is looking for an SEM Manager to join the Forbes Marketplace Performance Marketing team. The position, reporting to the SEM Lead, will help lead our paid marketing program across multiple verticals. Proven account management and leadership experience are essential to be successful in this role. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company read on!
Responsibilities:
Work within our in-house PPC team to deliver performance goals.
Daily duties include ensuring best practice PPC strategies are executed to high standards to deliver business goals.
Demonstrate the ability to leverage automated bidding to achieve business goals.
Manage the growth of several PPC accounts under a business vertical.
Analyze data and explain PPC performance.
Communicate effectively with multiple stakeholders in the business to deliver performance goals (Business Development, Data, Engineering, SEO, Compliance & Finance).
Work with our Google and Microsoft account managers to deliver performance goals.
Accelerate account performance through effective use of Betas and testing.
Generate ideas to strengthen account performance.
Delegate tasks effectively to ensure deadlines are met.
Requirements:
Highly motivated
individual with a proven track record for exceeding expectations.
Proven 4/5+ years' experience in PPC campaign management (Google & Microsoft ads).
Enthusiastic about search marketing and eager to develop PPC and people management skills.
Analytical-minded with a passion for complex problem-solving.
Enjoy working in a team environment and support the team to meet required goals.
Experience in affiliate marketing - a plus.
Experience in running Display or YouTube for performance marketing - a plus.
Benefits:
Competitive salary
Medical, dental, and vision coverage
35 Days of PTO (Including Bank Holidays)
Day off the 3rd Friday of every month
Disability coverage
Employee assistance program
Paid parental leave program
Additional Information
Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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