Performance Display and Social Specialist

About the role Performance Display and Social Specialist Permanent Up to £35,000 + Pension + BUPA + ShareSave + 6.6 weeks holiday + Hybrid Working Southampton, Store Support Office We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Performance Display and Social Specialist and you’ll be a big part of this. Key responsibilities Under the direction of the Affiliate and Performance Display and Social Lead, coordinate day-to-day performance display and social activity for B&Q & TradePoint (across the UK and ROI), including strategic recommendations. Support trading activity and promotions, as well as new range launches, adapting to trade plans and budget directives. Make strategic recommendations supporting the Affiliate & Performance Display and Social Lead to align all activity with the overall performance media strategy. Use Data Studio, Facebook, and Google Analytics for analysis and reporting on performance to key stakeholders. Build strong relationships with the social team and the Digital Advertising Manager. Engage with Category teams and Online Trading Managers to understand their priorities and communicate display and social support. Conduct competitor research. Collaborate with the Go To Market team on seasonal responses and data insights. Educate internal departments on channel requirements and opportunities. Support the Affiliate & Performance Display and Social Lead in implementing the performance display and social strategy. Coordinate app marketing activity with Merkle. Brief paid social creative with our in-house digital studio and Merkle, ensuring timely and on-brand delivery. Develop and report on tests and initiatives with Merkle. Audit and optimize performance across the channel for efficiency and growth. Maintain knowledge of social and display best practices and developments through self-driven learning and agency relationships. Work towards or exceed channel KPIs. Conduct data-driven testing to improve performance. Quickly identify performance issues and communicate resolutions to relevant stakeholders. Required skills & experience Strong written and verbal communication skills to explain complex concepts clearly. Attention to detail and results-driven mindset. Able to build strong relationships across the business and with external suppliers. Collaborative and proactive team player. Self-motivated and agile individual thriving in a fast-paced environment. Hands-on display and social experience highly desirable. Passion for the latest digital media trends and best practices. Solid understanding of attribution. Google Ads certifications in display desirable. Understanding of digital ad platforms, DSPs, Facebook, Pinterest, and Google Analytics desirable. Commercial mindset with understanding of measurement frameworks. Ability to analyze performance of display and social campaigns and make optimization recommendations. Grasp the wider strategic vision to optimize delivery of their part of the overall plan. What's in it for me? As part of our team, you’ll be valued for who you are. We’re committed to making B&Q more diverse and representative of the communities we serve, ensuring everyone feels they belong and have equal opportunities. You will have access to networks that represent our colleagues and allies, helping us to continue to put diversity and inclusion at the heart of our business. We recognize that wellness means different things to different people, and we want to help colleagues be at their best by offering a range of benefits. Our benefits package includes a competitive salary, an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits, and more! If you need support during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.

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