About the Role
We are seeking a passionate and proactive Senior Paid Social Manager to oversee the end-to-end management of Paid Social campaigns across multiple brands and markets. This role requires a minimum of 1-2 years of hands-on experience in creating, managing, and optimizing social media campaigns from scratch, a deep understanding of the digital advertising landscape, and the ability to foster strong stakeholder relationships.
Key Responsibilities
Campaign Management:
Develop, execute, and optimise Paid Social advertising campaigns across platforms including Meta, X, Snapchat, and others. Deliver high-performing campaigns aligned with acquisition, retention, and branding goals across assigned markets and brands.
Strategy & Collaboration:
Partner with internal stakeholders and external agencies to align campaigns with overarching business objectives. Collaborate with the Social Media Content team to drive impactful and engaging content strategies.
Analysis & Reporting:
Work with analytics and tracking teams to enhance reporting tools and ensure robust campaign performance analysis. Present insights, a/b testing outcomes, and performance updates to relevant stakeholders regularly.
Competitor Insights & Industry Trends:
Monitor industry trends, competitor activity, and new advertising developments to identify growth opportunities. Actively propose innovative strategies to navigate legislative and market challenges.
Cross-Channel Coordination:
Collaborate with the broader Biddable Media team to ensure cohesive customer journey strategies across all channels.
Key Requirements Experience & Expertise:
Minimum 1-2 years of experience in Paid Social campaign creation and management, either in an agency or client-side role. Proven ability to manage campaigns independently, optimise performance, and achieve measurable results. Demonstrated success in stakeholder management and proactive account strategy development.
Technical Skills:
Strong understanding of digital advertising metrics (CPM, ROI, CPA, etc.), tracking tools, and reporting systems (MMPs, PowerBi). Advanced proficiency in Excel and PowerPoint.
Additional Qualifications:
Degree-level education preferred. Previous experience in gaming or knowledge of sports is advantageous but not essential. Exceptional organisational, analytical, and problem-solving skills with attention to detail. A results-driven mindset with a passion for staying ahead of digital advertising trends.
If you are a strategic thinker, data-driven, and ready to make an impact in a dynamic environment, we encourage you to apply and lead the charge in delivering best-in-class Paid Social campaigns.
#J-18808-Ljbffr
Develop, execute, and optimise Paid Social advertising campaigns across platforms including Meta, X, Snapchat, and others. Deliver high-performing campaigns aligned with acquisition, retention, and branding goals across assigned markets and brands.
Strategy & Collaboration:
Partner with internal stakeholders and external agencies to align campaigns with overarching business objectives. Collaborate with the Social Media Content team to drive impactful and engaging content strategies.
Analysis & Reporting:
Work with analytics and tracking teams to enhance reporting tools and ensure robust campaign performance analysis. Present insights, a/b testing outcomes, and performance updates to relevant stakeholders regularly.
Competitor Insights & Industry Trends:
Monitor industry trends, competitor activity, and new advertising developments to identify growth opportunities. Actively propose innovative strategies to navigate legislative and market challenges.
Cross-Channel Coordination:
Collaborate with the broader Biddable Media team to ensure cohesive customer journey strategies across all channels.
Key Requirements Experience & Expertise:
Minimum 1-2 years of experience in Paid Social campaign creation and management, either in an agency or client-side role. Proven ability to manage campaigns independently, optimise performance, and achieve measurable results. Demonstrated success in stakeholder management and proactive account strategy development.
Technical Skills:
Strong understanding of digital advertising metrics (CPM, ROI, CPA, etc.), tracking tools, and reporting systems (MMPs, PowerBi). Advanced proficiency in Excel and PowerPoint.
Additional Qualifications:
Degree-level education preferred. Previous experience in gaming or knowledge of sports is advantageous but not essential. Exceptional organisational, analytical, and problem-solving skills with attention to detail. A results-driven mindset with a passion for staying ahead of digital advertising trends.
If you are a strategic thinker, data-driven, and ready to make an impact in a dynamic environment, we encourage you to apply and lead the charge in delivering best-in-class Paid Social campaigns.
#J-18808-Ljbffr
