Go-to-Market Content Marketing Specialist, Merchant Services
Apply locations: London, Manchester, Bristol
Job Description Summary
In our pursuit of ambitious growth targets, we recognise the need for agile, intentional, and creative content that sets us apart and drives demand. We're seeking a skilled Go-to-Market (GTM) Content Marketing Specialist to elevate our campaigns, collateral, and PR efforts.
Role Purpose:
As the GTM Content Marketing Specialist, your primary responsibility will be to create demand-generation-focused content for the Merchant Services business within Lloyds Banking Group. Your writing skills will help establish our brand association with payments acceptance, enhance demand generation, and elevate customer engagement.
You'll collaborate closely with GTM marketing managers, product teams, PR, social media, and brand marketing teams. Your work will span content syndication programmes, writing for social media, blogs, email campaigns, press releases, and paid acquisition initiatives. Our goal is to strategically position and differentiate ourselves in the market, and your role will be pivotal in achieving our lead generation objectives.
Key Responsibilities:
Plan, research, and deliver a well-curated Merchant Services content mix across various channels and tactics.
Execute content activities that align with major product launches and acquisition marketing initiatives.
Craft intentional copy for our target audience, spanning both Enterprise and small to medium businesses.
Understand how to write for a diverse B2B audience, including decision-makers, influencers, and recommenders.
Reporting Structure: You'll report directly to the Director of GTM Marketing, Merchant Services, and collaborate closely with other members of the marketing organization.
What You’ll Need:
Solid content writing experience (2-3 years equivalent).
Relevant experience in B2B marketing with experience in payments and fintech an added advantage.
Expertise in copywriting with an understanding of writing for various channels such as social, web, and media.
Content writing skills with proficiency in English is a must.
Proven expertise in writing for digital is needed. SEO knowledge will be an added advantage.
Strong analytical skills with the ability to quickly understand and learn complex subjects.
Ability to work with a matrix reporting structure across a global organisation.
You can thrive in a high-pressure environment, are solution-driven, and are outcome-driven.
Willingness to learn, grow, and pull up your sleeves to get the job done!
Join us in shaping the future of Merchant Services at Lloyds Banking Group!
About Working For Us:
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture.
We also offer a wide-ranging benefits package, which includes:
A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
28 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
This is a once-in-a-career opportunity to help shape your future as well as ours.
Join us and grow with purpose.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper.
#J-18808-Ljbffr
Job Description Summary
In our pursuit of ambitious growth targets, we recognise the need for agile, intentional, and creative content that sets us apart and drives demand. We're seeking a skilled Go-to-Market (GTM) Content Marketing Specialist to elevate our campaigns, collateral, and PR efforts.
Role Purpose:
As the GTM Content Marketing Specialist, your primary responsibility will be to create demand-generation-focused content for the Merchant Services business within Lloyds Banking Group. Your writing skills will help establish our brand association with payments acceptance, enhance demand generation, and elevate customer engagement.
You'll collaborate closely with GTM marketing managers, product teams, PR, social media, and brand marketing teams. Your work will span content syndication programmes, writing for social media, blogs, email campaigns, press releases, and paid acquisition initiatives. Our goal is to strategically position and differentiate ourselves in the market, and your role will be pivotal in achieving our lead generation objectives.
Key Responsibilities:
Plan, research, and deliver a well-curated Merchant Services content mix across various channels and tactics.
Execute content activities that align with major product launches and acquisition marketing initiatives.
Craft intentional copy for our target audience, spanning both Enterprise and small to medium businesses.
Understand how to write for a diverse B2B audience, including decision-makers, influencers, and recommenders.
Reporting Structure: You'll report directly to the Director of GTM Marketing, Merchant Services, and collaborate closely with other members of the marketing organization.
What You’ll Need:
Solid content writing experience (2-3 years equivalent).
Relevant experience in B2B marketing with experience in payments and fintech an added advantage.
Expertise in copywriting with an understanding of writing for various channels such as social, web, and media.
Content writing skills with proficiency in English is a must.
Proven expertise in writing for digital is needed. SEO knowledge will be an added advantage.
Strong analytical skills with the ability to quickly understand and learn complex subjects.
Ability to work with a matrix reporting structure across a global organisation.
You can thrive in a high-pressure environment, are solution-driven, and are outcome-driven.
Willingness to learn, grow, and pull up your sleeves to get the job done!
Join us in shaping the future of Merchant Services at Lloyds Banking Group!
About Working For Us:
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture.
We also offer a wide-ranging benefits package, which includes:
A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
28 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
This is a once-in-a-career opportunity to help shape your future as well as ours.
Join us and grow with purpose.
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper.
#J-18808-Ljbffr
