What you will do
Ownership of the content marketing strategy – being considerate of hero, hub and hygiene content types – working closely with the wider growth team to create a strategy that aligns to our growth personas wants and needs Responsible for bringing our brand proposition to life through content marketing, ensuring our brand message cuts through in both UK and US markets Collaborate with product specialists to strengthen group marketing strategies, as well as individual channel plans Analyse data to identify trends, strengths, and opportunities for optimising and continuously improving our approach to content marketing Ensure our on-site content is rooted in SEO best practice Identify key content opportunities, organic and/or paid Establishing workflow for requesting, creating, editing, publishing, and retiring content Collaborate and brief junior members of the team and/or third party freelancers as and when required to create supporting content Lead the awards strategy and delivery process for the agency (product only); across both UK and US markets Collaborate with senior stakeholders to align awards entries with our brand proposition to ensure our brand messaging is consistent across all content Requirements
More than 5 years in a content marketing role Proven experience in engaging, supporting, and creating content that speaks to prospects and clients Strong understanding of performance marketing Exceptional interpersonal and communication skills Strong problem-solving abilities and client-centric mindset Ability to work collaboratively with cross-functional teams Incredibly organised Proficiency in CRM software and email management systems Mentor and support junior team members and help them grow and develop Ability to work with skilled freelancers to support the creation of deeper thought leadership initiatives
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Ownership of the content marketing strategy – being considerate of hero, hub and hygiene content types – working closely with the wider growth team to create a strategy that aligns to our growth personas wants and needs Responsible for bringing our brand proposition to life through content marketing, ensuring our brand message cuts through in both UK and US markets Collaborate with product specialists to strengthen group marketing strategies, as well as individual channel plans Analyse data to identify trends, strengths, and opportunities for optimising and continuously improving our approach to content marketing Ensure our on-site content is rooted in SEO best practice Identify key content opportunities, organic and/or paid Establishing workflow for requesting, creating, editing, publishing, and retiring content Collaborate and brief junior members of the team and/or third party freelancers as and when required to create supporting content Lead the awards strategy and delivery process for the agency (product only); across both UK and US markets Collaborate with senior stakeholders to align awards entries with our brand proposition to ensure our brand messaging is consistent across all content Requirements
More than 5 years in a content marketing role Proven experience in engaging, supporting, and creating content that speaks to prospects and clients Strong understanding of performance marketing Exceptional interpersonal and communication skills Strong problem-solving abilities and client-centric mindset Ability to work collaboratively with cross-functional teams Incredibly organised Proficiency in CRM software and email management systems Mentor and support junior team members and help them grow and develop Ability to work with skilled freelancers to support the creation of deeper thought leadership initiatives
#J-18808-Ljbffr
