SEO & Content Marketing Executive (E-Commerce)
Halco Products have been a supplier to major UK retailers for almost 20 years. Our vaping products are marketed under the OK VAPE brand. A market leader, our popular cigalike e-cigarette has been helping people to quit smoking for over 10 years. As a highly profitable business we have ambitious growth plans, and we are looking for an equally ambitious individual to help us grow our B2C online reach for the e-commerce business by assisting with our Search Engine Optimisation and Copywriting requirements. Summary: Working within the e-commerce team of 4, based in our rural offices near Honiton, Devon – the ideal candidate will have experience with SEO and Content Strategy. You will be tasked with content creation, performing SEO audits of the website, monitoring and analysing analytics and data, and assist in developing a content strategy that will help the business to reach more new customers. About You: A creative and innovative copywriter with proven experience creating content that converts Equipped with a good understanding of SEO principles, especially relating to content creation The knowledge of using marketing techniques to acquire, grow, and convert customer bases An ability to switch between writing styles and tone of voice to suit the audience and platform A demonstrated ability to ideate and implement creative digital marketing campaigns A proactive and forward-thinking approach to marketing and copywriting An adaptable and positive approach with a willingness to learn as you go Responsibilities: Writing SEO copy for the e-commerce channel including landing, category and product pages Writing SEO content for the OK Vape blog Planning content strategies to support new product launches and marketing initiatives Planning and producing blog and social content to attract and convert relevant audiences Collaborating with the E-Commerce Marketing team to implement cohesive content marketing campaigns Working with the E-Commerce Team to produce copy for all marketing channels including email and social Using SEMrush, Google Analytics and Google Search Console to analyse campaign effectiveness and proactively optimize content Proactively seeking and identifying new marketing opportunities for growth Maintaining up-to-date knowledge of the latest laws and regulations in the vape space Person Specification: We are looking for someone who is a self-starter, ambitious, motivated, pro-active and works well in a team as well as on their own. The successful candidate should have specific interest and experience in the creation and optimisation of compelling content, primarily written blog posts, helpful content, product descriptions and working with internal and external resources. We welcome applicants with a range of other relevant experience in addition to copywriting skills - across technical, marketing, agency, in-house, and creative fields. If you don’t tick all the boxes, we still want to hear from you. Please note: own transport is essential due to location. The successful candidate must be able to commute to EX14 4TP Monday to Friday. Salary dependent on experience Interview Process: Submit your CV and cover letter Interview with the E-Commerce Manager and Commercial Manager Interview with the E-Commerce Manager, Commercial Manager and COO No recruitment agencies, thank you. Seniority level
Entry level Employment type
Full-time Job function
Marketing and Sales Industries
Retail Health and Personal Care Products
#J-18808-Ljbffr
Halco Products have been a supplier to major UK retailers for almost 20 years. Our vaping products are marketed under the OK VAPE brand. A market leader, our popular cigalike e-cigarette has been helping people to quit smoking for over 10 years. As a highly profitable business we have ambitious growth plans, and we are looking for an equally ambitious individual to help us grow our B2C online reach for the e-commerce business by assisting with our Search Engine Optimisation and Copywriting requirements. Summary: Working within the e-commerce team of 4, based in our rural offices near Honiton, Devon – the ideal candidate will have experience with SEO and Content Strategy. You will be tasked with content creation, performing SEO audits of the website, monitoring and analysing analytics and data, and assist in developing a content strategy that will help the business to reach more new customers. About You: A creative and innovative copywriter with proven experience creating content that converts Equipped with a good understanding of SEO principles, especially relating to content creation The knowledge of using marketing techniques to acquire, grow, and convert customer bases An ability to switch between writing styles and tone of voice to suit the audience and platform A demonstrated ability to ideate and implement creative digital marketing campaigns A proactive and forward-thinking approach to marketing and copywriting An adaptable and positive approach with a willingness to learn as you go Responsibilities: Writing SEO copy for the e-commerce channel including landing, category and product pages Writing SEO content for the OK Vape blog Planning content strategies to support new product launches and marketing initiatives Planning and producing blog and social content to attract and convert relevant audiences Collaborating with the E-Commerce Marketing team to implement cohesive content marketing campaigns Working with the E-Commerce Team to produce copy for all marketing channels including email and social Using SEMrush, Google Analytics and Google Search Console to analyse campaign effectiveness and proactively optimize content Proactively seeking and identifying new marketing opportunities for growth Maintaining up-to-date knowledge of the latest laws and regulations in the vape space Person Specification: We are looking for someone who is a self-starter, ambitious, motivated, pro-active and works well in a team as well as on their own. The successful candidate should have specific interest and experience in the creation and optimisation of compelling content, primarily written blog posts, helpful content, product descriptions and working with internal and external resources. We welcome applicants with a range of other relevant experience in addition to copywriting skills - across technical, marketing, agency, in-house, and creative fields. If you don’t tick all the boxes, we still want to hear from you. Please note: own transport is essential due to location. The successful candidate must be able to commute to EX14 4TP Monday to Friday. Salary dependent on experience Interview Process: Submit your CV and cover letter Interview with the E-Commerce Manager and Commercial Manager Interview with the E-Commerce Manager, Commercial Manager and COO No recruitment agencies, thank you. Seniority level
Entry level Employment type
Full-time Job function
Marketing and Sales Industries
Retail Health and Personal Care Products
#J-18808-Ljbffr
