Marketing Manager

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Full time
Location: London
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Job offered by: Octopus Group
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At Octopus, we’re entrepreneurs and we’re investors, on a mission to back the people, ideas and industries that will change the world. We think working here is great, but we’re understandably biased. Click here to explore Life at Octopus. About the Role

What’s in it for you? As a Marketing Manager, this role supports the delivery of marketing plans that drive our commercial success for our specialist tax investments and funds. We are leaders in this space and want to continue growing our market share through our marketing efforts. Your focus will be on driving awareness and demand generation to increase the lifetime value of our existing clients and attract new prospects. This role will support end-to-end execution of marketing campaigns, including digital marketing, media buying, content creation, channel strategy, events, and partnerships. To excel in this role, you need to have a can-do attitude, great attention to detail, and excellent stakeholder management. We are looking for candidates with financial services experience, a good understanding of financial markets and someone who is willing to learn. This role will report to the Senior Marketing Manager. Key Responsibilities:

Responsible for small & medium multi-channel campaigns and fundraising initiatives, as well as supporting the Senior Marketing Manager on large-scale initiatives. Monitoring and reporting on the effectiveness of campaigns and activities, providing regular reports and insights. Be a key marketing contact and foster good relationships with the product, sales & investment teams, liaising with these teams and providing marketing support and preparing them with the tools they require (content, presentations, reports, factsheets). Developing new literature and content in line with brand guidelines, maintaining accurate fund/product information across all channels and using organic, and paid search strategies to stay visible. Conducting thorough market analysis, including competitor research and customer insights, to inform marketing strategies. To develop initiatives to drive customer education and engagement, including webinars and workshops. Accountable for online awareness & updates, supported by Google Analytics and market insights. Work closely with the digital team to support online visibility, including paid advertising, SEO, and content. We operate in a highly regulated environment so it’s important that this person can produce high quality content within the financial promotion rules. Qualifications

Ideally, you’ll have: Worked with investments, financial services or a regulated industry. Attention to detail and producing quality output Excellent at delivering to timelines across multiple projects Excellent written and verbal communication skills Customer & data obsessed and like to get under the skin of how our clients think Bold and not afraid to test and learn and innovate This role will evolve as we grow and develop. So, if you are looking for a challenge in a fast paced and dynamic business, we can deliver on that. What we offer

A competitive salary, bonus, pension and share incentive plan Untracked holiday Hybrid working – our people spend 3 days a week in the office Anchor (our wellness hub) which includes Headspace, one to one coaching through Wellness Cloud, Digital GP, Shout & more Up to 6 months paid parental leave regardless of gender Life insurance, critical illness cover and income protection Private medical insurance for you and your family Electric vehicle leasing Our Values

At our core, we believe that how a company behaves is just as important as what it does. That’s why we chose to become an accredited B Corp (the equivalent of a Fairtrade coffee stamp but for companies) and to change our Articles of Association so that the interests all our stakeholders – employees, customers, communities, environment and shareholders – are considered in every decision we make. We are committed to building a workplace where diversity is valued, and inclusion is a priority. By providing equal opportunities for growth and development, we embrace and celebrate all races, genders, religions, sexual orientations, ages, disabilities, and socio-economic backgrounds. We believe teams achieve their best when every member feels safe, respected and empowered to be their authentic selves. We're proud to be disability confident and are committed to supporting candidates with a disability, including neurodiversity and mental health conditions, throughout the recruitment process. Applicants are welcome to opt-in to the disability confident scheme as part of our application process. If you require any adjustments to the interview process, we’ll be happy to accommodate where possible.

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