The Market Insights Specialist will provide support for market intelligence reporting and execution of market research studies. The individual in this role will be gathering, interpreting and providing executive level reporting of market and competitive research that impacts CCG. They will also be working with internal partners to scope out business objectives and execute market research studies, including through the utilization of CAA’s community panel.
Who we are
As Canada's largest automobile association, we are passionate about keeping our Members safe-- whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our two-million Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development-- and we regularly recognize their achievements and outstanding results. CAA Club Group (CCG) is known for providing stellar emergency roadside assistance to our motoring Members and non-Members. We work hard and play hard. We're about doing what's right and feeling good about it. What you will do - Being responsible for overseeing the effective and efficient utilization of market intelligence tools and platforms. This includes maintaining vendor relationships, identifying and implementing best practices. Using secondary research methods, to build and maintain “expert” level of knowledge of product offerings for all lines of business at CCG and developing trends within the marketplace that may impact CCG. Proactively communicating relevant industry news and implications to senior leaders and or impacted LOBs by compiling, analyzing key competitor activity/industry trends, including implications to CCG for Marketing, Operational and Finance teams. Executing market research studies which includes proposal development, questionnaire development, utilization of CCG research panel community and other sources of sample, data tabulation, analysis and executive level reporting and presentations. Who you are - Have experience in a broad range of research approaches, both qualitative & quantitative, including leveraging online panels and market intelligence gathering tools. The ability to effectively develop and report findings at an executive level in a way that utilizes storytelling best practices. 3 years with experience in similar roles (relevant intern/co-op experience). Proven ability to research and apply knowledge creatively with exceptional written and verbal communication skills along with excellent organizational skills. Mature communicator capable of working with and presenting to members of the senior leadership team and other internal clients with the ability to interact effectively in both verbal & written communications. Advanced to Intermediate experience with visualization software platforms such as PowerBi. Advanced experience with survey or customer experience platforms. Advanced experiences with market intelligence tools. Advanced quantitative research skills. Advanced proficiency with SPSS. Experience using AI tools for market research and market intelligence and knowledge of AI best practices. Proven ability to manage relationships with external vendors. Experience with Environics Analytics and applicable software (Envision). Our Commitment
We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CAA CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs. As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.
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As Canada's largest automobile association, we are passionate about keeping our Members safe-- whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our two-million Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward. Life at CAA Club Group is fast paced, performance-driven and rewarding. We value our Associates' career growth and ongoing professional development-- and we regularly recognize their achievements and outstanding results. CAA Club Group (CCG) is known for providing stellar emergency roadside assistance to our motoring Members and non-Members. We work hard and play hard. We're about doing what's right and feeling good about it. What you will do - Being responsible for overseeing the effective and efficient utilization of market intelligence tools and platforms. This includes maintaining vendor relationships, identifying and implementing best practices. Using secondary research methods, to build and maintain “expert” level of knowledge of product offerings for all lines of business at CCG and developing trends within the marketplace that may impact CCG. Proactively communicating relevant industry news and implications to senior leaders and or impacted LOBs by compiling, analyzing key competitor activity/industry trends, including implications to CCG for Marketing, Operational and Finance teams. Executing market research studies which includes proposal development, questionnaire development, utilization of CCG research panel community and other sources of sample, data tabulation, analysis and executive level reporting and presentations. Who you are - Have experience in a broad range of research approaches, both qualitative & quantitative, including leveraging online panels and market intelligence gathering tools. The ability to effectively develop and report findings at an executive level in a way that utilizes storytelling best practices. 3 years with experience in similar roles (relevant intern/co-op experience). Proven ability to research and apply knowledge creatively with exceptional written and verbal communication skills along with excellent organizational skills. Mature communicator capable of working with and presenting to members of the senior leadership team and other internal clients with the ability to interact effectively in both verbal & written communications. Advanced to Intermediate experience with visualization software platforms such as PowerBi. Advanced experience with survey or customer experience platforms. Advanced experiences with market intelligence tools. Advanced quantitative research skills. Advanced proficiency with SPSS. Experience using AI tools for market research and market intelligence and knowledge of AI best practices. Proven ability to manage relationships with external vendors. Experience with Environics Analytics and applicable software (Envision). Our Commitment
We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CAA CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs. As an organization we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.
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