Marketing Automation Specialist

Maximus is a global organisation that specialises in providing health and employment services to millions of people every year. Here in the UK we employ around 5,000 people across the country to deliver services that have a profound impact on people’s lives. From assessments and health services to employability programmes and specialist support, we do work that matters with people who care. Responsible for developing, implementing and monitoring automated customer journeys and email marketing campaigns in collaboration with Marketing Leads across all contracts and websites. Nurture leads through every stage of the marketing funnel. Measure, monitor and report on email campaign performance, identifying improvements and increasing conversion rates from leads to programme starts. Salary Range Home based 25 days annual leave 9% combined pension Holiday trade scheme Flexible benefits package Closing date: 10th January 2025. Key Contacts & Relationships: Internal Communications and Marketing Team Operational Teams External External stakeholders Partner agencies/organisations Platform/advertising companies (Meta, Facebook, Instagram, X (Twitter), LinkedIn, TikTok) Design, develop, execute and maintain automated email journeys, workflows and nudges using HubSpot to move customers through every stage of the marketing funnel. Execute high-performing email marketing campaigns and newsletter updates, tailored to audience segments and best practices – using personalisation and dynamic content to increase engagement and conversion rates. Oversee the administration and configuration of HubSpot to effectively segment and maintain marketing contacts, automated marketing lists and subscriptions across Maximus’ businesses and services in the UK. Build, optimise and maintain effective email templates for different platforms and devices to ensure a consistent user experience. Manage and own email reporting and campaign performance, including Click Through Rate (CTR), open rates, read rates and key performance metrics – using insights to measure, monitor and report on email and campaign effectiveness. Conduct regular A/B tests to optimise email performance and implement data-led and data-informed improvements. Support cross-channel collaboration across web, paid campaigns, offline marketing activities and automated journeys to maximise campaign performance and support marketing efforts to achieve leads/programme starts. Qualifications & Experience Strong experience using marketing automation platforms, CRM systems and analytics tools such as HubSpot, Marketo or Salesforce (essential). Experience in audience segmentation, personalisation strategies and lifecycle email marketing. Knowledge of email marketing regulations and compliance (e.g. GDPR). Experience and understanding of responsive email design principles. Experience using email and marketing automation data and metrics to drive improvements. Experience of analysing lead gen data and calculating ROI using a range of data sources. Experience of website CMS such as WordPress is advantageous. Excellent analytical skills. Solid understanding of digital marketing best practice. Creative, imaginative self-starter who can bring ideas to promote the business. Strong communicator, with exceptional relationship building skills. Ability to perform comfortably in a fast-paced, deadline-oriented work environment, managing multiple projects/activities, on time and within budget. Good attention to detail skills. The ability to travel as required. EEO Statement MAXIMUS is committed to developing, maintaining and supporting a culture of diversity, equity and inclusion throughout the recruitment process. We know that feeling included has a dramatic impact on personal wellbeing and are working to ensure that no job applicant receives less favourable treatment due to any personal characteristic. Advertisements for posts will include sufficiently clear and accurate information to enable potential applicants to assess their own suitability for the post. We are a Disability Confident Leader, thanks to our commitment to the recruitment, retention and career development of people with disabilities and long term conditions. The Disability Confident scheme includes a guaranteed interview for any applicant with a disability who meets the minimum requirements for a job. When you complete your job application you will find a question asking you if you would like to apply under the Disability Confident Guaranteed Interview Scheme. If you feel that you have a disability and apply under this scheme, providing that you meet the essential criteria for the job, you will then be invited for an interview. Your Guaranteed Interview application will only be shared with the hiring manager and the local resourcing team. Where reasonable, MAXIMUS will review and consider adjustments for those applicants who express a requirement for them during the recruitment process.

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