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Location: Alcester
Since 1989, we've supported adults of all ages to maintain their independence and stay in the place they know and love. Because, life is better at home.
Helping Hands is the nation's most widely rated home care provider and the only one to be endorsed as a Centre of Excellence by Skills for Care. We have over 150 branches across England and Wales as well as our Support Office in Alcester, Warwickshire. We're now looking for a
Digital Marketing Manager
to join our team in Alcester. The
Digital Marketing Manager
will work closely with the Head of Digital to execute Helping Hands' ambitious 2025 strategy. This role is pivotal in driving channel diversification, delivering SEO and PPC optimisation, and overseeing major initiatives such as the website refresh and the transition to always-on social campaigns. The ideal candidate will combine strategic insight with hands-on expertise in paid media, UX, CRO, and analytics, ensuring the digital team is well-positioned to achieve measurable growth across all channels. Main Responsibilities
Strategy Execution:
Collaborate with the Head of Digital to implement the 2025 strategy, ensuring key initiatives such as channel diversification, website refresh projects, and SEO and PPC optimisation are executed to plan. Ownership of Key Deliverables:
Take direct accountability for achieving a 20%-25% traffic uplift across digital channels and a 25% increase in SEO-driven conversions by implementing targeted, high-impact strategies. Project Management:
Lead the execution of major digital projects, including the website refresh, always-on social campaigns, and the optimisation of PPC landing pages and community-focused content. Team Leadership:
Mentor and develop team members, fostering a collaborative, high-performance environment. Stakeholder Engagement:
Act as a key point of contact for the Head of Digital and other senior stakeholders, providing actionable insights and progress reports on digital marketing initiatives. Best Practices and GDPR Compliance:
Ensure all activities comply with GDPR and advertising regulations, adhering to industry standards and ethical guidelines. Process Improvement:
Document and maintain Standard Operating Procedures (SOPs) to streamline workflows and improve team efficiency. Budget and Resource Allocation:
Manage budget and resource allocation effectively. About You To be successful in this role, you'll need to have experience in Paid Media, demonstrating success in managing high-budget campaigns across platforms like Google Ads, Meta Ads, and TikTok. You should have UX and CRO skills, with a proven ability to collaborate on UX improvements and implement CRO strategies to maximise conversions. You will need to have analytical and reporting skills and a proven ability to lead a team and manage cross-functional collaboration. It is essential to have comprehensive digital knowledge with a solid understanding of SEO, content marketing, and social media strategies. Benefits
Career progression opportunities. Hybrid working - 3 days a week in office. 23 days annual leave, rising to 25 after 2 years of service. Blue Light Card offering discounts from businesses and services. Access to our employee assistance programme. Refer a friend scheme. Annual salary review. Helping Hands is committed to promoting a diverse and inclusive workforce as we believe this develops a comfortable working environment for all our staff. All applications will be treated fairly in line with our Equality and Diversity Policy.
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Digital Marketing Manager
to join our team in Alcester. The
Digital Marketing Manager
will work closely with the Head of Digital to execute Helping Hands' ambitious 2025 strategy. This role is pivotal in driving channel diversification, delivering SEO and PPC optimisation, and overseeing major initiatives such as the website refresh and the transition to always-on social campaigns. The ideal candidate will combine strategic insight with hands-on expertise in paid media, UX, CRO, and analytics, ensuring the digital team is well-positioned to achieve measurable growth across all channels. Main Responsibilities
Strategy Execution:
Collaborate with the Head of Digital to implement the 2025 strategy, ensuring key initiatives such as channel diversification, website refresh projects, and SEO and PPC optimisation are executed to plan. Ownership of Key Deliverables:
Take direct accountability for achieving a 20%-25% traffic uplift across digital channels and a 25% increase in SEO-driven conversions by implementing targeted, high-impact strategies. Project Management:
Lead the execution of major digital projects, including the website refresh, always-on social campaigns, and the optimisation of PPC landing pages and community-focused content. Team Leadership:
Mentor and develop team members, fostering a collaborative, high-performance environment. Stakeholder Engagement:
Act as a key point of contact for the Head of Digital and other senior stakeholders, providing actionable insights and progress reports on digital marketing initiatives. Best Practices and GDPR Compliance:
Ensure all activities comply with GDPR and advertising regulations, adhering to industry standards and ethical guidelines. Process Improvement:
Document and maintain Standard Operating Procedures (SOPs) to streamline workflows and improve team efficiency. Budget and Resource Allocation:
Manage budget and resource allocation effectively. About You To be successful in this role, you'll need to have experience in Paid Media, demonstrating success in managing high-budget campaigns across platforms like Google Ads, Meta Ads, and TikTok. You should have UX and CRO skills, with a proven ability to collaborate on UX improvements and implement CRO strategies to maximise conversions. You will need to have analytical and reporting skills and a proven ability to lead a team and manage cross-functional collaboration. It is essential to have comprehensive digital knowledge with a solid understanding of SEO, content marketing, and social media strategies. Benefits
Career progression opportunities. Hybrid working - 3 days a week in office. 23 days annual leave, rising to 25 after 2 years of service. Blue Light Card offering discounts from businesses and services. Access to our employee assistance programme. Refer a friend scheme. Annual salary review. Helping Hands is committed to promoting a diverse and inclusive workforce as we believe this develops a comfortable working environment for all our staff. All applications will be treated fairly in line with our Equality and Diversity Policy.
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