Join our dedicated team as a Product Marketing Manager, where your mission will revolve around spearheading the launch of innovative apprenticeship programs by fostering collaborative efforts with our product and enterprise sales teams. Embedded within Multiverse, the Product Marketing division is more than just a department; it's where strategy meets impact, offering you a prime seat at the table with our executive leaders and enabling you to leave a tangible mark on our educational landscape. Responsibilities
Conduct thorough qualitative and quantitative market analysis to understand the landscape. Identify and define target customer segments for the apprenticeship programs. Collect data on competitors' products and services to ensure a competitive advantage.
Benchmark Multiverse's apprenticeship programs against industry standards to grasp our competitive edge. Analyse competitor pricing and positioning to understand the market landscape. Provide insightful recommendations to strengthen Multiverse's value proposition.
Develop unique selling propositions and create compelling messaging that underscores the benefits and features of our apprenticeship programs. Establish messaging guidelines to ensure consistency across marketing collateral and sales tools.
Develop and distribute training materials to educate sales personnel on product features. Craft and apply a sales strategy playbook focused on specific customer segments. Establish feedback channels between sales and product teams to enhance product offerings.
Requirements and Skills
5+ years in product marketing or related field
Competence in market analysis and segmentation
Skills in developing compelling product messaging and unique selling propositions
Experience in developing training materials for sales teams
Capability to analyse competitor pricing and positioning
Proven track record of successfully launching products or services
Demonstrated experience in leading cross-functional project teams
Experience in formulating go-to-market strategies
This role requires 3 days a week in our London office How we hire
Benefits Time off
- 27 days holiday, plus 7 additional days off: 1 life event day, 2 volunteer days and 4 company-wide wellbeing days and 8 bank holidays per year
Health & Wellness - private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Gympass and access to Spill - all in one mental health support
Team fun
- weekly socials, company wide events and office snacks!
Our commitment to Diversity, Equity and Inclusion We’re an equal opportunities employer. And proud of it. Every applicant and employee is afforded the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. This will never change. Read our Equality, Diversity & Inclusion policy
here . Right to Work Do you have the right to work in the UK? Unfortunately, at this time we cannot offer sponsorship for this role and we cannot consider overseas applications. Safeguarding All posts in Multiverse involve some degree of responsibility for safeguarding. Successful applicants are required to complete a Disclosure Form from the Disclosure and Barring Service ("DBS") for the position. Failure to declare any convictions (that are not subject to DBS filtering) may disqualify a candidate for appointment or result in summary dismissal if the discrepancy comes to light subsequently.
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