Head of SEO

At Ink Digital we are a rapidly growing start-up digital marketing agency specialising in SEO. The Head of SEO role is perfect for anyone looking to use their experience and build an SEO team, with this role combining both an internal and external focus. The internal focus requires you to manage and develop a growing team while developing our SEO process and procedures to make the business run smoothly and successfully. The external focus requires you to work with a range of existing customers and identify potential new customers. You will be working closely with the founder & CEO of Ink Digital, Michael, and will be making decisions that affect how the business progresses. Ultimately what you bring to the role will ensure our customers have a first-class customer experience from start to finish, and our employees enjoy coming to work every day. As a small business, we are flexible in how we approach our work and encourage employee skill development and ensure they have a say on how we take the business forward. Core duties of the Head of SEO The successful candidate will be expected to: Line manage and develop the wider SEO team through training and liaising with the Founder and Head of Digital on recruitment Support new business pitches and discovery calls Establish partnerships with other agency outlets Work alongside the team on development of monthly SEO reports Develop and improve SEO processes and seamless onboarding for customers Build SEO strategies for clients Implement SEO strategy working alongside content and outreach team Work with the internal developer and client development teams Use SEO tools such as SEM Rush, Google Analytics, Google Search Console & Majestic SEO Build reports highlighting on-site/technical issues using tools such as Screaming Frog Implement technical SEO changes Implement optimisation changes through a range of CMS platforms Work through results with clients via a call or in a meeting Keep up to date with digital marketing trends Manage a content team & outreach team from a training perspective Implement link building & content marketing tactics The ideal Head of SEO This role is hands-on, and you will be expected to be visible and in the office. The successful candidate will demonstrate the following skills and attributes: Confident communicator (written and verbal) with the ability to explain complex problems and solutions in layman’s terms A genuine interest in people and their wellbeing Experience of business development including attending pitches and spotting opportunities Experience of working in an SEO agency in a SEO lead role Strong at technical SEO and overall SEO strategy Strong understanding of on-site SEO, SEO content and link building Managing various large projects and clients (£5k+ p/m on SEO) Leading or participating in commercial conversations with clients Strong experience with SEM Rush & Screaming Frog Strong experience using WordPress or Shopify Strong experience using Google Analytics (UA or GA4) A positive “can do” attitude – able to motivate yourself and others around you An eagerness to learn and improve within the role and to encourage others to do the same An understanding of CRO is a bonus but not essential Understanding of other digital channels is a bonus but not essential International SEO experience is a bonus but not essential ABOUT YOU: Proactive approach

to actively develop activity on accounts You are

inquisitive

and have the desire to learn more You want to show

accountability

and take

ownership

in a role Enthusiastic and willing to go above and beyond A team player Passion for SEO Benefits and additional information Choose your working hours (8:30am-5pm or 9am to 5:30pm) Summer working hours 3 days in the office and 2 days WFH (flexibility offered throughout) Yearly summer & Christmas party Excellent ongoing training Rapid career progression A very friendly and extremely supportive team and work environment Office closed over Christmas (in addition to holiday) 5 minute walk from Romford station Free access to headspace Business therapy support 1 extra holiday day per year of service (capped at 5) A free day off for your birthday! If you have any further questions regarding the role, please email info@ink-digital.co.uk. About Us

Here at Ink Digital we are a rapidly growing digital agency, specialising in SEO. We have a roster of exciting clients across various industries including fashion, travel, hospitality and finance. We are always on the lookout for exceptional digital marketing talent, so whether you are looking to make your first move into the industry or are looking to take a step up and progress your career whilst also being an important part of building the agency as we grow, we’d love to hear from you. Commitment to Diversity

Ink Digital is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy or maternity. Join us and help us build a diverse, inclusive and equitable workplace where every individual can thrive and contribute to our collective success. Together we can create a brighter future for Ink Digital and the communities we serve.

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