Job Description
Working for a small and successful software business, the Content Marketing Manager / B2B Marketing Manager / Marketing Communications Manager involves managing the evolution of two core websites and planning and executing content campaigns to drive brand awareness and support sales processes. This is marketing hire #1 and is a very hands-on role, where you’ll shape the strategy, write all copy and execute campaigns yourself. It’s a broad role, but will be primarily be focussed on web content and content campaigns. This is a great opportunity for someone with perhaps 1-3 years B2B marketing experience with a software or IT services business, to take on a role with lots of responsibility and scope to impact the business. This is a hybrid role with two days per week in their central Bedford offices. The Content Marketing Manager / B2B Marketing Manager / Marketing Communications Manager will: Develop and implement communications strategies to support awareness of the brand across target audiences, who are mostly large enterprises across all industry sectors (eg Tier 1 banks, Government, global retailers, media, manufacturing, etc). Own their main websites, reviewing and updating all web content and web experience. Develop brand guidelines, ensuring that all content and communications are on-brand and comply with brand guidelines. Enhance the SEO performance of the core websites, aiming for incremental SEO gains. Develop a content roadmap and release cadence to ensure a steady flow of relevant and engaging content. Plan and execute content campaigns that highlight the value of their solutions, services and products to existing and prospect customers. Support the sales teams with brochures, collateral, pitch decks and internal & external presentations. Research industry-related topics, generating ideas for new content types and writing copy for all content releases and communications. Candidates for the Content Marketing Manager / B2B Marketing Manager / Marketing Communications Manager role must have: Previous experience in a B2B marketing role with a strong content focus. Experience with a software, SAAS, B2B technology solutions, voice & data services, IT Services or similar technology business. Excellent English literacy and written English to hands-on produce native level web and campaign content, sales collateral, etc. Comfort being very hands on and taking ownership of tasks, as the only marketing person in the business. Close proximity to central Bedford and ability to hybrid work at their offices. Strong communication skills to work with internal stakeholders, sales and technical teams. This business is unable to support visa sponsorship, candidates must have full entitlement to work in the UK.
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Working for a small and successful software business, the Content Marketing Manager / B2B Marketing Manager / Marketing Communications Manager involves managing the evolution of two core websites and planning and executing content campaigns to drive brand awareness and support sales processes. This is marketing hire #1 and is a very hands-on role, where you’ll shape the strategy, write all copy and execute campaigns yourself. It’s a broad role, but will be primarily be focussed on web content and content campaigns. This is a great opportunity for someone with perhaps 1-3 years B2B marketing experience with a software or IT services business, to take on a role with lots of responsibility and scope to impact the business. This is a hybrid role with two days per week in their central Bedford offices. The Content Marketing Manager / B2B Marketing Manager / Marketing Communications Manager will: Develop and implement communications strategies to support awareness of the brand across target audiences, who are mostly large enterprises across all industry sectors (eg Tier 1 banks, Government, global retailers, media, manufacturing, etc). Own their main websites, reviewing and updating all web content and web experience. Develop brand guidelines, ensuring that all content and communications are on-brand and comply with brand guidelines. Enhance the SEO performance of the core websites, aiming for incremental SEO gains. Develop a content roadmap and release cadence to ensure a steady flow of relevant and engaging content. Plan and execute content campaigns that highlight the value of their solutions, services and products to existing and prospect customers. Support the sales teams with brochures, collateral, pitch decks and internal & external presentations. Research industry-related topics, generating ideas for new content types and writing copy for all content releases and communications. Candidates for the Content Marketing Manager / B2B Marketing Manager / Marketing Communications Manager role must have: Previous experience in a B2B marketing role with a strong content focus. Experience with a software, SAAS, B2B technology solutions, voice & data services, IT Services or similar technology business. Excellent English literacy and written English to hands-on produce native level web and campaign content, sales collateral, etc. Comfort being very hands on and taking ownership of tasks, as the only marketing person in the business. Close proximity to central Bedford and ability to hybrid work at their offices. Strong communication skills to work with internal stakeholders, sales and technical teams. This business is unable to support visa sponsorship, candidates must have full entitlement to work in the UK.
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