Senior Marketing Manager
Salary:
Competitive Company Background:
A leading digital Out-of-Home (DOOH) company on a mission to redefine the motorway services advertising ecosystem. With a focus on creating a cutting-edge, data-driven platform, the company is transforming advertising at motorway service areas across the UK. Role Background:
The
Senior Marketing Manager
will play a pivotal role in shaping the marketing strategy and brand positioning of the company. Reporting to the Marketing & Partnerships Director, this role requires a dynamic and creative individual with a strong understanding of the media sector to increase market visibility. This role will be split
50% B2B , marketing to clients and agencies, and
50% B2C , driving uptake and engagement for a new consumer-facing app launching in Spring 2025. Key Responsibilities:
Creative Campaigns:
Develop and implement creative marketing strategies to bring the company’s proposition to life in the marketplace. Content Creation:
Produce insights, presentations, case studies, social media content, and newsletters for internal and external communications. Data-Driven Insights:
Translate data propositions into actionable insights that support sales and marketing initiatives. Project Management:
Oversee marketing projects, collaborating with internal teams and agency partners to ensure delivery on time and to brief. App Marketing:
Manage the marketing plan for the new consumer-facing app, coordinating with agencies (social media, influencer, PR) to ensure timely and effective execution. CRM Management:
Develop and manage the CRM system to drive consumer engagement and retention. Industry Awareness:
Keep up with market trends and news to provide strategic recommendations for business growth. Team Leadership:
Support and line manage the Marketing Executives to ensure alignment and productivity across the team. Skills and Experience:
5+ years
of marketing experience, preferably in media or advertising. Passionate about media with an understanding of how to communicate effectively to both agencies and clients. Experience in data analytics and extracting insights for marketing initiatives. Proven track record in managing agency partners. Experience in both
B2B and B2C marketing
(preferred). Familiarity with
digital marketing tools
and CRM systems such as
WordPress, Mailchimp, and Hubspot . Why Join:
Be part of an innovative and rapidly growing company. Play a key role in driving forward exciting new initiatives, including the launch of a cutting-edge app. Take ownership of a dynamic marketing strategy and grow your career in a high-impact role.
#J-18808-Ljbffr
Salary:
Competitive Company Background:
A leading digital Out-of-Home (DOOH) company on a mission to redefine the motorway services advertising ecosystem. With a focus on creating a cutting-edge, data-driven platform, the company is transforming advertising at motorway service areas across the UK. Role Background:
The
Senior Marketing Manager
will play a pivotal role in shaping the marketing strategy and brand positioning of the company. Reporting to the Marketing & Partnerships Director, this role requires a dynamic and creative individual with a strong understanding of the media sector to increase market visibility. This role will be split
50% B2B , marketing to clients and agencies, and
50% B2C , driving uptake and engagement for a new consumer-facing app launching in Spring 2025. Key Responsibilities:
Creative Campaigns:
Develop and implement creative marketing strategies to bring the company’s proposition to life in the marketplace. Content Creation:
Produce insights, presentations, case studies, social media content, and newsletters for internal and external communications. Data-Driven Insights:
Translate data propositions into actionable insights that support sales and marketing initiatives. Project Management:
Oversee marketing projects, collaborating with internal teams and agency partners to ensure delivery on time and to brief. App Marketing:
Manage the marketing plan for the new consumer-facing app, coordinating with agencies (social media, influencer, PR) to ensure timely and effective execution. CRM Management:
Develop and manage the CRM system to drive consumer engagement and retention. Industry Awareness:
Keep up with market trends and news to provide strategic recommendations for business growth. Team Leadership:
Support and line manage the Marketing Executives to ensure alignment and productivity across the team. Skills and Experience:
5+ years
of marketing experience, preferably in media or advertising. Passionate about media with an understanding of how to communicate effectively to both agencies and clients. Experience in data analytics and extracting insights for marketing initiatives. Proven track record in managing agency partners. Experience in both
B2B and B2C marketing
(preferred). Familiarity with
digital marketing tools
and CRM systems such as
WordPress, Mailchimp, and Hubspot . Why Join:
Be part of an innovative and rapidly growing company. Play a key role in driving forward exciting new initiatives, including the launch of a cutting-edge app. Take ownership of a dynamic marketing strategy and grow your career in a high-impact role.
#J-18808-Ljbffr
