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Brand & Marketing Manager (Maternity Cover)
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DEC20243593 Expiry date: 17:00, Sun, 19th Jan 2025 Location: Downpatrick Salary: Competitive Benefits: See job description Duration: 9 months Be part of something big We look at what is wrong with food to figure out how to make it the best it can be, without being bound by the way it has always been done. This kind of innovative thinking has led Finnebrogue to multiple awards, nationwide acclaim and has established us as a leading food producer. In 2024, we were recognised as the UK’s Employer of the Year by Grocer Gold and the Best Place to Work in Northern Ireland by the Irish News Workplace & Employment Awards. Our robust People Strategy offers career pathways and development opportunities for all employees, emphasising talent growth and wellbeing with generous benefits for all. We are proud to be the first food producer in the UK and Ireland to achieve the Diversity Mark accreditation and are committed to fostering an inclusive and supportive workplace. With four sites in Downpatrick, County Down, our business continues to grow rapidly, with turnover growing from £50M to £200M in the past 6 years. Join us at Finnebrogue, where innovation meets excellence, and every team member is valued and empowered to grow. The Role As Brand and Marketing Manager you will be responsible for the management of Naked and Finnebrogue brands. You will ensure that our brand, packaging, position, USPs and story stand out more than any other brand or own label. Reporting into the Commercial Brand Manager, you will assist with shaping the brand strategy, mapping out campaigns and have full end to end responsibility in bringing these plans to life both above the line and below the line with various external stakeholders. The position will have a number of key responsibilities including (but not limited to): Writing design briefs for advertising, packaging, social media, and internal signage Writing photography and videography briefs, liaising with chefs/food stylists and attending/directing shoots Managing design and print agencies and liaising with key stakeholders. Negotiating pricing and retainer allowances Management of advertising spend for above the line and below the line campaigns Post campaign analysis to understand return on investment and optimising assets to drive sales Management of brand marketing campaigns and sponsorships Managing brand social media accounts, including content creation and attributing advertising spend Recruitment and management of influencers Copywriting and proofreading for brand assets Co-ordinating and managing trade events i.e. food shows, brand stunt events, sponsorship commitments and sampling events. Co-ordinating and managing agency staff for events Managing the diary for the marketing team's food truck and ensuring it is set up ahead of events What it takes Motivated and results driven individual Good initiative Organised with ability to manage several projects simultaneously Proficient in Microsoft applications including Excel and PowerPoint Proficient in the use of Adobe Illustrator Willingness to travel Working within one of our state of the art premises you will enjoy a range of benefits including the ability to relax during your break in a restaurant standard canteen with all meals subsidised. We even offer free breakfast and lunch options. You will enjoy free onsite car parking and electric charging points. You will be entitled to free products weekly (Up to 5 free products per person) through our award winning “Shack Initiative.” We have a packed calendar of wellbeing, social and sport events. After you have settled into the Finnebrogue family your perks will only increase including a Healthcare plan, cycle to work scheme, new electric car scheme and we won’t forget the days that are important to you, you will receive your birthday as a holiday day! Our list of benefits continue to grow and you don’t have to just take our word for it. We have been awarded Irish News and Grocer Gold Employer of the Year as testimony to the exciting culture and benefits we offer.
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Reference:
DEC20243593 Expiry date: 17:00, Sun, 19th Jan 2025 Location: Downpatrick Salary: Competitive Benefits: See job description Duration: 9 months Be part of something big We look at what is wrong with food to figure out how to make it the best it can be, without being bound by the way it has always been done. This kind of innovative thinking has led Finnebrogue to multiple awards, nationwide acclaim and has established us as a leading food producer. In 2024, we were recognised as the UK’s Employer of the Year by Grocer Gold and the Best Place to Work in Northern Ireland by the Irish News Workplace & Employment Awards. Our robust People Strategy offers career pathways and development opportunities for all employees, emphasising talent growth and wellbeing with generous benefits for all. We are proud to be the first food producer in the UK and Ireland to achieve the Diversity Mark accreditation and are committed to fostering an inclusive and supportive workplace. With four sites in Downpatrick, County Down, our business continues to grow rapidly, with turnover growing from £50M to £200M in the past 6 years. Join us at Finnebrogue, where innovation meets excellence, and every team member is valued and empowered to grow. The Role As Brand and Marketing Manager you will be responsible for the management of Naked and Finnebrogue brands. You will ensure that our brand, packaging, position, USPs and story stand out more than any other brand or own label. Reporting into the Commercial Brand Manager, you will assist with shaping the brand strategy, mapping out campaigns and have full end to end responsibility in bringing these plans to life both above the line and below the line with various external stakeholders. The position will have a number of key responsibilities including (but not limited to): Writing design briefs for advertising, packaging, social media, and internal signage Writing photography and videography briefs, liaising with chefs/food stylists and attending/directing shoots Managing design and print agencies and liaising with key stakeholders. Negotiating pricing and retainer allowances Management of advertising spend for above the line and below the line campaigns Post campaign analysis to understand return on investment and optimising assets to drive sales Management of brand marketing campaigns and sponsorships Managing brand social media accounts, including content creation and attributing advertising spend Recruitment and management of influencers Copywriting and proofreading for brand assets Co-ordinating and managing trade events i.e. food shows, brand stunt events, sponsorship commitments and sampling events. Co-ordinating and managing agency staff for events Managing the diary for the marketing team's food truck and ensuring it is set up ahead of events What it takes Motivated and results driven individual Good initiative Organised with ability to manage several projects simultaneously Proficient in Microsoft applications including Excel and PowerPoint Proficient in the use of Adobe Illustrator Willingness to travel Working within one of our state of the art premises you will enjoy a range of benefits including the ability to relax during your break in a restaurant standard canteen with all meals subsidised. We even offer free breakfast and lunch options. You will enjoy free onsite car parking and electric charging points. You will be entitled to free products weekly (Up to 5 free products per person) through our award winning “Shack Initiative.” We have a packed calendar of wellbeing, social and sport events. After you have settled into the Finnebrogue family your perks will only increase including a Healthcare plan, cycle to work scheme, new electric car scheme and we won’t forget the days that are important to you, you will receive your birthday as a holiday day! Our list of benefits continue to grow and you don’t have to just take our word for it. We have been awarded Irish News and Grocer Gold Employer of the Year as testimony to the exciting culture and benefits we offer.
#J-18808-Ljbffr
