Data Analyst

Location: Manchester City Centre / Hybrid About us … UM Manchester is officially the UK’s most awarded agency for marketing effectiveness: empowering challenger brands to realise their full growth potential. We accelerate growth by helping brands to shine brighter in the lives of consumers: focusing on pioneering methods to integrate brand experience design and activation to deliver competitive advantage with distinction. We operate as part of the wider McCann Manchester team and are home to the best talent across: data and analytics, integrated marketing strategy, paid and organic search, digital PR and content, customer experience design, TV, radio, display and social media planning and buying. The Part You’ll Play… We’re looking for a Data Analyst to join our team and help us deliver actionable insights. You will play a pivotal role in creating, producing, and maintaining dashboards and reports for clients, driving strategic change that aligns with their core business objectives. Your work will be at the intersection of creativity and data, focusing on actionable insights that deliver real impact. This is a hands-on role perfect for someone passionate about digging into data, finding trends, and presenting insights innovatively. Your technical know-how, attention to detail, and ability to make sense of complex datasets will ensure high-quality outputs that inspire both creative and strategic thinking. Key Responsibilities: Expertise in UK media platforms (e.g., Google Analytics, Meta, Programmatic). Deliver accurate, timely client reports and insights. Collaborate on data strategies to drive growth across performance and brand marketing. Lead data visualisation projects and client reporting dashboards. Stay current with industry trends and new data opportunities. Use data mining to extract information and identify correlations and patterns. Organise and transform information into comprehensible structures. Use data to predict trends in the customer base and consumer population. Perform statistical analysis of data. Visualise data in easy-to-understand formats. Prepare reports and present these to management or clients. Communicate with stakeholders to understand data content and business requirements. As Data Analyst You’ll Bring... Proven experience in creating and managing dashboards, preferably within Looker Studio, Tableau, Power BI, or similar tools. Fluency in Google Analytics 4 and Google Tag Manager, with a deep understanding of how these tools inform campaign performance. Excellent Excel skills, with a flair for presenting complex data clearly and concisely. A focus on creative analytics, with an ability to spot patterns that inspire innovation. Strong attention to detail, ensuring all data outputs are accurate and impactful. Experience with data storage platforms, particularly Azure, BigQuery, or SQL, is advantageous. A broad understanding of digital marketing such as Social, Paid Search, Programmatic. A collaborative mindset, thriving in a team-driven environment. As Data Analyst you'll have access to ... Competitive salary and benefits package Flexible hours (core hours 10am-4pm) 35-hour week Free gym membership 25 days holiday, Christmas shutdown, Birthday off, 3 additional collective wellness shutdown days. Option to buy additional holiday Free access to mental health support and life coaching About Us… You would be joining the digital hub of McCann Manchester and an eConsultancy Top 30 digital agency. We’re 55 people strong, working out of Annex on Quay Street, surrounded by the vibrant culture of the city. We understand the complex digital journeys customers make and deliver creative digital solutions to problems. We become more connected every day - to each other, to devices, to services and brands, and our work reflects this. We deliver leading digital marketing for both integrated clients of the wider McCann Manchester client base, as well as independent clients of our digital arm. McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. If you have a disability, please let us know what adjustments you may need to the recruitment process by contacting ashleigh.boyle@mccann.com. McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture.

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