Senior Strategist (B2B) – Leading Integrated Agency – To £70k

Senior Strategist (B2B) – Leading Integrated Agency – To £70k – Central London / Hybrid One of London’s leading integrated agencies is looking for a smart, empathetic Senior Strategist to help plan creative and brand strategy for a major international organisation with a significant footprint in global B2B sectors and industries. The chosen candidate will join a tight-knit, highly motivated strategy team who get a kick out of digging into complex technical sectors and routes to market, to find strategic gold that inspires stand-out, category-defying creativity. What’s required The ideal candidate will have an interest in advertising’s role in how B2B brands grow. The agency is looking for someone with an excellent grasp of core planning competencies, in particular an ability to distil complex ideas into simple direction and, even more importantly, the ability to identify human tensions within even the most technical markets. The client’s business is unusually central to all of our lives and extremely topical and newsworthy, so candidates should demonstrate a keen interest and literacy in current affairs, commerce and politics. The essentials Solid understanding of content marketing and its role in the mix, including the importance of an audience’s specific information needs throughout the entire B2B buyer journey. Passion for interpreting analyst reports, journals, surveys, studies and LinkedIn breakdowns as much as Google trends. Comfortable holding your own with industry influencers. Experience deploying assets across the full buyer journey and a range of channels – from dynamic creative to micro-targeted emails and content-powered nurture flows. A Storyteller who can spot where a client’s expertise and authority overlap with what the audience cares most about. Able to identify relevant topics and give them a fresh spin to fill the white space. Excellent writer with a track record in crafting engaging content for short and long-form materials for a B2B audience. Enjoys distilling complex messaging and bringing it to life. Work from home policy Three fixed days in the office (Tuesday, Wednesday, Thursday) and two from home. Salary and benefits To £70k depending on experience, alongside some fabulous hard and soft benefits. To be considered for this role, candidates must be eligible to live and work in the UK. Whilst every effort is made to contact all candidates, due to a high number of applications we are unable to give individual feedback to those who are unsuccessful.

#J-18808-Ljbffr