CRM Officer (Maternity Cover)

Interview Date: To be confirmed University of Bradford At the University of Bradford, our focus is on creating the conditions for social, cultural, and economic impact. Our work to expand opportunity and enable students to reach their potential has led to us topping the Social Mobility Index of English universities for the last four years. Faculty/Directorate The University of Bradford’s Marketing department is recruiting for a CRM Officer on a fixed term maternity cover. You will join a collaborative team of inventive individuals who develop solutions for capturing leads and engaging them through email, SMS, and outbound calling campaigns. What you will be doing: Helping prospective students work through each stage of their journey - from enquiry to enrolment - by providing personalised and relevant information to help with decision making. Developing and delivering a CRM plan for prospective students – working with internal stakeholders to understand requirements and deliver activities. Delivering all aspects of successful email campaigns – sourcing content, copywriting, design and using data to target audiences. Providing training, ongoing support and problem solving for stakeholders. Developing multi-channel and connected CRM campaigns – incorporating lead capture forms, event bookings, email campaigns, SMS, and telephone channels. Qualifications/Experience: Direct experience of email marketing and/or CRM systems (e.g., Salesforce, HubSpot, Azorus) OR varied experience and skills which demonstrate reasonable technical competence with using systems to create digital content (e.g., use of WordPress or other CMS systems) and an ability to filter large datasets (e.g., database usage). Organisation and communication abilities to build stakeholder relationships and manage their expectations. Experience of developing plans, managing your own workload and reprioritising when needed. Experience of identifying opportunities for improvements and using data and audience insight to inform your decisions and influence colleagues. Education sector experience is ideal but not essential, but you will need to have an ability to empathise with different audiences and create content that inspires and encourages action. In Return We Offer: 25 days holiday, 8 statutory days, and 5 customary days (taken at Easter and Christmas). Family-friendly policies Great campus facilities including: Unique fitness centre Eye clinic Physiotherapy & sports rehabilitation Counselling & mental health services On-site nursery Food & drink outlets Generous employer contribution pension schemes –

West Yorkshire Pension Fund

or

NEST . Generous benefit schemes, including car leasing, cycle to work, holiday purchase, home & technology scheme and shopping discounts. Find more information about the many other

benefits, including salary sacrifice schemes and campus nursery . Additional Information: If you would like to find out more or are interested in applying, please email Lewis King, Senior CRM Officer –

l.king7@bradford.ac.uk

- we would love to hear from you. The ideal provisional start date for this post is 03rd March 2025. Confronting Inequality: Celebrating Diversity At the University of Bradford, we accept people for who they are regardless of age, disability, gender identity, marital status, ethnicity, faith, sexual orientation, or socio-economic background and whether you’re pregnant or on maternity leave. In line with the University’s commitment to equality charters including Athena Swan, Race Equality Charter, Disability Confident, and Stonewall Diversity Champions Programme, we welcome applications from people identifying with these characteristics. The University has a number of staff networks which provide peer support and safe spaces for staff who hold these and other identities. £30,505 to £33,232 per annum pro rata

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