Kindred Group
is a leading digital entertainment company that operates nine successful online gambling brands, making it one of the largest online gambling groups globally. With a mission to transform gambling into a trusted and socially responsible source of entertainment, Kindred is committed to achieving 0% revenue from harmful gambling. Boasting a diverse team of over 2,000 employees from 70+ nationalities, Kindred fosters a collaborative and inclusive workplace culture. The company values work-life balance and offers a wide range of benefits, including annual performance-based bonuses. Role Overview
As a
Marketing Audience Analyst
at Kindred Group, you will be responsible for leveraging customer data and segmentation logic to create high-performance audiences for marketing campaigns across multiple markets. This role will enhance communication strategies and improve rewards program effectiveness while aligning audience segmentation with overall marketing objectives. What you’ll do:
Interpret and fulfil audience requests from internal stakeholders. Build and manage off-the-shelf and custom audience segments for marketing campaigns. Collaborate with Data Engineering and Analytics teams to maintain usable customer datasets. Develop expertise in segmentation tools and resolve any technical issues. Analyse and report on audience performance to drive strategic improvements. Align audience strategies with overall marketing objectives and campaigns. Ensure compliance with GDPR and data privacy regulations. Experiment with and adopt new technologies to advance audience segmentation Qualification / Requirements
Bachelor's degree in a relevant field. 2-4 years of experience in data-driven roles. Proficiency in SQL and complex data manipulations. Strong analytical skills and problem-solving abilities. Preferred : Experience with audience segmentation tools like Optimove. Familiarity with programmatic advertising and marketing automation platforms. Understanding of GDPR compliance in marketing contexts.
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is a leading digital entertainment company that operates nine successful online gambling brands, making it one of the largest online gambling groups globally. With a mission to transform gambling into a trusted and socially responsible source of entertainment, Kindred is committed to achieving 0% revenue from harmful gambling. Boasting a diverse team of over 2,000 employees from 70+ nationalities, Kindred fosters a collaborative and inclusive workplace culture. The company values work-life balance and offers a wide range of benefits, including annual performance-based bonuses. Role Overview
As a
Marketing Audience Analyst
at Kindred Group, you will be responsible for leveraging customer data and segmentation logic to create high-performance audiences for marketing campaigns across multiple markets. This role will enhance communication strategies and improve rewards program effectiveness while aligning audience segmentation with overall marketing objectives. What you’ll do:
Interpret and fulfil audience requests from internal stakeholders. Build and manage off-the-shelf and custom audience segments for marketing campaigns. Collaborate with Data Engineering and Analytics teams to maintain usable customer datasets. Develop expertise in segmentation tools and resolve any technical issues. Analyse and report on audience performance to drive strategic improvements. Align audience strategies with overall marketing objectives and campaigns. Ensure compliance with GDPR and data privacy regulations. Experiment with and adopt new technologies to advance audience segmentation Qualification / Requirements
Bachelor's degree in a relevant field. 2-4 years of experience in data-driven roles. Proficiency in SQL and complex data manipulations. Strong analytical skills and problem-solving abilities. Preferred : Experience with audience segmentation tools like Optimove. Familiarity with programmatic advertising and marketing automation platforms. Understanding of GDPR compliance in marketing contexts.
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