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Bruntwood SciTech offers high quality office and laboratory space, a range of scientific services, and specialist business support which enables companies in the science, technology and innovation sectors to form, collaborate, scale and grow. It is the largest dedicated property platform serving the growth of the UK's knowledge economy to become a global science and technology superpower.
A JV between Bruntwood, Legal & General and Greater Manchester Pension Fund, Bruntwood SciTech aims to create a £5 billion UK-wide portfolio that can support 2,600 high-growth businesses by 2033.
Job purpose:
The Senior Content and Social Media Manager is responsible for the development and execution of a best in class 'always on' and integrated content and social media strategy. Responsible for driving a positive interaction between the brand, current and prospective audiences and stakeholders across a broad range of channels and touchpoints, leading to an increase in brand awareness and lead generation.
You will be working from our lovely head office Union, although you will also be required to travel to different locations to manage content as required.
What we're looking for in a nutshell:
We're keen to see applications from candidates with a strategic mindset who can see the bigger picture, while also being hands-on and action-oriented. The ideal candidate will bring experience in developing and delivering content strategies across various channels, with a high level of expertise in B2B social media and content creation. The role requires the ability to work effectively with senior stakeholders, demonstrating both influence and adaptability. A commercially focused interest in property tech, innovation, and science would be a strong asset, as we aim to engage audiences in these sectors. The ideal candidate is organised, proactive, and capable of balancing strategic thinking with practical execution, moving seamlessly from high-level planning to hands-on content creation.
What you'll be doing:
Strategy
Lead the development and implementation of an integrated content and social media strategy and plan, designed to amplify the brand story, products and services through written and visual communications across channels. Lead the management and optimisation of our own brand communication channels to drive engagement, growth and performance improvements across existing and new channels. Manage news gathering across the portfolio on a weekly, monthly and quarterly basis and liaise with stakeholders to share the relevant stories and content across channels to ensure we're sharing our news in a fully integrated way. Continually review performance across channels to ensure activity works as hard as possible. Ensure all brand and commercial messaging is created to drive improvements in engagement, conversion and brand advocacy. Lead the team in developing adaptive and innovative responses to briefs and pro-actively staying up to date in content and social media marketing trends and developments. Develop content strategies and tone of voice documents which ladder up to overall brand proposition, and be a guardian of tone of voice guidelines. Manage the SEO and thought leadership content creation with external agencies, and assist in the management of this for Bruntwood Group. Manage on-page SEO improvements across the website with external agencies. Oversee the design and development of landing pages for programme support, and provide full marketing campaign support inc. asset creation, video promotion, social media campaigns and partner pack creation for campaigns. Develop monthly and quarterly reports based on brand and commercial objectives utilising data from GA4 to showcase direct referrals from social and blog posts. Champion social media content within the business and showcase the positive impact it drives towards our commercial lettings plan. Manage the senior social media executive, developing their skills and ensuring timely delivery of plans and content. Content creation inc. video (script, briefing), graphics, blog writing. Email marketing content strategy support and copywriting. Writing guest blogs for senior leadership team for external publications. Developing strategies for delivery of customer testimonials and identifying key customers and new, fresh approaches to videos. Planning, development and execution of company-wide video projects with senior stakeholders in the business and external shareholders. Social
Lead and evolve our social media strategy, planning and execution across LinkedIn, X, YouTube, Instagram and TikTok. Develop an outline of social content plans 3 months in advance that cover all business objectives and regional activity. Analyse social media metrics and use data to continually improve social media and content strategy. Recommend investment and targeting opportunities to optimise our channels and reach, driving greater return-on-investment. Work alongside the paid digital team to create social-first content to embed across paid campaigns on Meta and LinkedIn. Proactively stay up-to-date with relevant trends, tactics and developments within the social space that can be directly applied to our brand and campaign. Storyboard and edit social-first videos. Ensure social graphic briefs and assets are fit for purpose and tell key messages in a clear, engaging way. We really believe that if you're brilliant to work with, you deserve brilliant things in return: 28 days holiday
plus you get your Birthday off work - and if that's not enough you can also buy & sell holidays too. 24 hours a year volunteer time
- there are endless opportunities for you to get involved in supporting the causes that matter most to you. Sabbatical of up to 12 months
so you can take a career break after five years with us. Healthcare cash plan
for all colleagues, so you can claim back medical expenses like optical, dentist & physiotherapy. We also offer private healthcare cover on an opt in basis too. Life assurance
cover for all colleagues. Up to
8%
matched pension scheme. Discounts & cashback
at leading retailers. Enhanced maternity
- 26 weeks fully paid leave. Interest free learning loans
to help you develop new skills. In addition to what to expect within the role and your benefits, it's good to know that you'll be working for a business that gives back - The Oglesby Charitable Trust has donated more than £30m since it started out in 2001. Supporting charities across Arts and Culture, Education, Environment, Medical Research and Social & Health Inequality. We'll do our best to get back to you within a week of your application, however if it has been longer than this please feel free to email
talent@bruntwood.co.uk
for an update.
#J-18808-Ljbffr
Lead the development and implementation of an integrated content and social media strategy and plan, designed to amplify the brand story, products and services through written and visual communications across channels. Lead the management and optimisation of our own brand communication channels to drive engagement, growth and performance improvements across existing and new channels. Manage news gathering across the portfolio on a weekly, monthly and quarterly basis and liaise with stakeholders to share the relevant stories and content across channels to ensure we're sharing our news in a fully integrated way. Continually review performance across channels to ensure activity works as hard as possible. Ensure all brand and commercial messaging is created to drive improvements in engagement, conversion and brand advocacy. Lead the team in developing adaptive and innovative responses to briefs and pro-actively staying up to date in content and social media marketing trends and developments. Develop content strategies and tone of voice documents which ladder up to overall brand proposition, and be a guardian of tone of voice guidelines. Manage the SEO and thought leadership content creation with external agencies, and assist in the management of this for Bruntwood Group. Manage on-page SEO improvements across the website with external agencies. Oversee the design and development of landing pages for programme support, and provide full marketing campaign support inc. asset creation, video promotion, social media campaigns and partner pack creation for campaigns. Develop monthly and quarterly reports based on brand and commercial objectives utilising data from GA4 to showcase direct referrals from social and blog posts. Champion social media content within the business and showcase the positive impact it drives towards our commercial lettings plan. Manage the senior social media executive, developing their skills and ensuring timely delivery of plans and content. Content creation inc. video (script, briefing), graphics, blog writing. Email marketing content strategy support and copywriting. Writing guest blogs for senior leadership team for external publications. Developing strategies for delivery of customer testimonials and identifying key customers and new, fresh approaches to videos. Planning, development and execution of company-wide video projects with senior stakeholders in the business and external shareholders. Social
Lead and evolve our social media strategy, planning and execution across LinkedIn, X, YouTube, Instagram and TikTok. Develop an outline of social content plans 3 months in advance that cover all business objectives and regional activity. Analyse social media metrics and use data to continually improve social media and content strategy. Recommend investment and targeting opportunities to optimise our channels and reach, driving greater return-on-investment. Work alongside the paid digital team to create social-first content to embed across paid campaigns on Meta and LinkedIn. Proactively stay up-to-date with relevant trends, tactics and developments within the social space that can be directly applied to our brand and campaign. Storyboard and edit social-first videos. Ensure social graphic briefs and assets are fit for purpose and tell key messages in a clear, engaging way. We really believe that if you're brilliant to work with, you deserve brilliant things in return: 28 days holiday
plus you get your Birthday off work - and if that's not enough you can also buy & sell holidays too. 24 hours a year volunteer time
- there are endless opportunities for you to get involved in supporting the causes that matter most to you. Sabbatical of up to 12 months
so you can take a career break after five years with us. Healthcare cash plan
for all colleagues, so you can claim back medical expenses like optical, dentist & physiotherapy. We also offer private healthcare cover on an opt in basis too. Life assurance
cover for all colleagues. Up to
8%
matched pension scheme. Discounts & cashback
at leading retailers. Enhanced maternity
- 26 weeks fully paid leave. Interest free learning loans
to help you develop new skills. In addition to what to expect within the role and your benefits, it's good to know that you'll be working for a business that gives back - The Oglesby Charitable Trust has donated more than £30m since it started out in 2001. Supporting charities across Arts and Culture, Education, Environment, Medical Research and Social & Health Inequality. We'll do our best to get back to you within a week of your application, however if it has been longer than this please feel free to email
talent@bruntwood.co.uk
for an update.
#J-18808-Ljbffr
