Digital Marketing Officer

Digital Marketing Officer Exclusive opportunity for a Digital Marketing Officer to join a UK membership body on a permanent basis. Reporting into the head of Digital, the successful candidate will work as part of a wider marketing team and be primarily focused on CRM/Email and managing website content. 1 day a week in St Albans office, 4 from home Key Responsibilities: Design, build, and execute email marketing campaigns using Salesforce Marketing Cloud or equivalent CRM platform Develop automated marketing workflows and nurture campaigns to improve engagement and conversion rates including events Segment email lists and track and analyse email performance Regularly upload, update, and maintain website content, ensuring alignment with brand guidelines Embed forms, surveys, and other interactive elements to enhance user engagement and data collection Work closely with internal teams to support the launch of new projects or initiatives Provide training or support to team members on email marketing tools or website updates as necessary Generate and interpret regular reports on digital performance metrics, covering email marketing and website activity Assist in ad-hoc marketing projects or campaigns Skills & Experience: Proven experience in email marketing and campaign automation, Salesforce CRM/ Salesforce Marketing Cloud and Umbraco Strong written and verbal communication skills Proficiency with website content management systems (CMS), such as WordPress, Drupal, or similar platforms Strong understanding of GDPR and email marketing compliance standards Familiarity with HTML/CSS for embedding and troubleshooting forms or web content is a plus Analytical mindset with experience using tools like Google Analytics, Tableau, or similar platforms Exceptional organisational skills and attention to detail Experience of maintaining large, complex websites, including approving content, making sure in-house web guidelines are followed, and generally supporting a range of content creators within the organisation Knowledge of modern content good practice and experience of working with colleagues to create easy to find, easy to understand content for a complex organisation’s website Knowledge of digital marketing tech In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs: Competitive salary and benefits package Opportunity to go permanent A collaborative and innovative work environment Flexible working hours and potential for remote work Generous pension & holiday If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV:

gcharles@vmagroup.com

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