CRM Executive (Forge Holiday Group)

Role Profile Exciting CRM Executive position available to join our Marketing team in Chester. Key Responsibilities Deliver email and app push campaigns, for multiple customer segments, using Automation Studio, Journey Builder and Mobile Studio in Salesforce Marketing Cloud. Build and maintain automated multi-channel journeys, for multiple customer segments, using SQL, Automation Studio and Journey Builder logic. Conduct A/B testing to optimise conversion rates and other important metrics. Create, deploy and maintain landing pages for customer promotions. Manage various testing programmes designed to optimise and improve campaigns and triggered journeys. Campaign reporting – identifying insights in the performance data to make improvements to campaigns and journeys. The successful candidate will develop technical, data, and CRM skills, making it a fantastic opportunity for someone focused on a career in marketing automation. The CRM Executive will also have responsibility for the CRM team’s administrative duties, including the setup of customer promotions. You will be a constant role model for the Sykes values, ensuring they become a way of working for the whole team, giving every customer (internal and external) a ‘World Class Customer Experience’. Your role includes identifying, sharing, and spreading best practices throughout the business and demonstrating excellent teamwork. You will ensure that all decisions are based on the achievement of the Company Strategic Pillars. Note: This Role Profile reflects the present requirements of the post. As duties and responsibilities change and develop, the role profile will be reviewed and subject to amendment in consultation with the post-holder.

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