As a business still in its infancy, they are looking to appoint a marketer who is experienced and capable enough to develop strategy but likewise need the individual to be hands-on in delivery. There is a direct report who is strong both on creative and in social media and wider employees who can contribute as well, but you need to be independent, autonomous, and proactive in your approach to work in this size of business.
About You:
Confident in developing and leading a commercially focused marketing strategy. Breadth of experience across online and print channels. Experience managing budgets across paid advertising on paid social, PPC, or other advertising channels online or offline. Highly personable to quickly establish internal relationships and engage managers across the business with marketing and invested in the development of your own direct report. Commercially strong for regularly presenting reports, metrics, and plans for marketing activity.
What You'll Be Doing:
Creating and leading marketing strategy covering social media, email, website management, print, events, PR, and more. Identifying the most suitable channels to drive awareness, engagement, and leads. Continually communicating to existing customers and driving engagement, loyalty, and retention. Coordinating across the business to understand where and how marketing can add additional value and support. Measuring, analyzing, and reporting on marketing campaigns, results, and performance.
Where You'll Be Based:
With multiple offices, there can be some flexibility in location in Yorkshire for the Marketing Manager, but you'll ideally be predominantly based in Leeds City Centre for the majority of the week.
This role is to be recruited in January 2025, although applications may be reviewed sooner. For an informal chat, please get in touch with Tom Fordham. I can be easily found on LinkedIn or through the MET Marketing website. Don't worry if your CV isn't up to date. Whilst we'll likely need that at some point, I can always discuss informally ahead of you preparing a CV to suit.
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