Content Strategy
Working alongside the Content Manager, the Editorial Lead should help plan, develop and execute new content strategies, as well as optimizing existing strategies. They should align these with business objectives, company voice, and brand. Regularly audit and refine content produced by in-house writers, identifying areas of weakness within the workflow and revising as needed. Manage the overall workflow of their direct reports and implement workflow optimizations. Set team-wide targets for quarterly and/or annual milestones. Team Development and Leadership
Oversee a team of writers and editors, providing them with clear direction and feedback, and a consistent and supportive reporting line for any work or personal issues. Push a positive, growth-oriented team mindset, with a focus on collaboration rather than competition. Accurately assess areas of weakness and strength in each team member, assign work reflective of that, and guide team members with training opportunities. Work with the TA and People teams to execute hiring processes and disciplinary procedures where required - including annual appraisals and developmental reviews. Content Production and Optimisation:
Manage the creation of high-quality, on-brand copy produced by our in-house writing team, including social copy, blogs, web content, link building, and PR. Ensure content follows all provided SEO guidelines to maximize the potential traffic and audience gains. Stay informed about major changes in content creation and marketing that can be used to improve content efficiency and effectiveness. Editorial Oversight
Enforce standards within written content produced by the editorial team, ensuring tone, brand, and quality standards are adhered to rigorously. Spot-check content with a review and approval process to ensure content remains of exceptional quality. Propose new standards that will improve the overall purpose and quality of the copy produced. Track new and existing projects to ensure timely completion of all orders. Collaboration and Communication
Work alongside the Outreach and Client Relations teams to ensure all stakeholders are adequately informed about the status of their orders. Point-of-contact for content queries related to orders carried out by in-house writers. Communicate any issues early and efficiently to Senior Management. Provide regular updates and reports to their Line Manager. Collate data to create reports on production. Use this data to create actionable insights and strategies. Minimum Requirements:
Bachelor’s in Marketing, English, Journalism, or a related field. 3+ years in content creation, copywriting, marketing, SEO, or a related agency role. 1+ year in a senior, team lead, or management role. Exceptional written and verbal communication skills. Strong leadership and people management skills. Expert knowledge of SEO. Experience with a CMS. Exceptional collaboration and organization skills. 25 days holiday per year + Bank Holidays. 24/7 mental health professional telephone support, and limited face-to-face counselling sessions.
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