The BEAUTY BAY creative team is an integrated, dynamic function that delivers exceptional digital assets and printed materials to our diverse customer base. We work closely with key teams including Brand, Marketing, Trade, and Product Development, ensuring the successful execution of product launches, campaigns, and marketing strategies.
Beauty Bay is fast-paced and ever-evolving; our team is dedicated to elevating BEAUTY BAY’s forward-thinking brand identity.
Role Overview:
We are looking for a
Creative Social Executive
who is passionate about creating engaging & disruptive content for social media platforms. In this role, you’ll be responsible for crafting trend-led, visually engaging social media content that resonates with our beauty-obsessed, Gen-Z audience. You will collaborate with teams across the business to develop content strategies that drive engagement and brand awareness, aligning with key product launches, editorial content, and campaign objectives. This is a hands-on creative production role; your day-to-day will involve creating TikToks, editing BTS from shoots, and working with influencers in real-time to create assets for all major social media platforms. Key Responsibilities: Develop innovative and engaging social media content across platforms, including Instagram, TikTok, YouTube, and Pinterest. Collaborate closely with the Brand, Marketing, and Product Development teams to ensure social media content supports and enhances product launches, brand campaigns, and promotions. Stay up-to-date with current beauty trends, pop culture, and social media trends, leveraging this knowledge to create content that resonates with our audience. Create and execute content plans and calendars, ensuring consistent delivery of high-quality, trend-led social content. Craft compelling visual stories that speak to our Gen-Z customer, domestically and internationally, across beauty categories like make-up, skincare, haircare, and wellness. Measure and analyze the performance of social media content to optimize strategies, increase engagement, and drive results. Maintain a consistent brand voice and aesthetic across all social media content, ensuring alignment with BEAUTY BAY’s brand identity. Collaborate with the in-house design, photography, and video teams to produce high-quality assets that elevate our social media presence. Represent the Brand Team as a brand guardian, proactively championing content, trend, and community insights in wider forums and collaborating with the wider Brand Team on the ideation of opportunities to grow brand awareness. Proactively research, collate, and share opportunities and learnings from the social media industry and high-performing brands to ensure BEAUTY BAY is always ahead of the trend curve and working to best practices. Skills/Experience/Knowledge Needed: Experience within a similar Social Media role is essential (12-18 months). Experience within Content Creation & Social Media reporting is advantageous. Retail/E-Commerce experience is highly desirable, however not essential. Ability to work independently as well as part of a wider Social & Brand Team. Experience working within the Beauty/Cosmetics industries is advantageous. Strong understanding of videos & stills productions for social media.
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Creative Social Executive
who is passionate about creating engaging & disruptive content for social media platforms. In this role, you’ll be responsible for crafting trend-led, visually engaging social media content that resonates with our beauty-obsessed, Gen-Z audience. You will collaborate with teams across the business to develop content strategies that drive engagement and brand awareness, aligning with key product launches, editorial content, and campaign objectives. This is a hands-on creative production role; your day-to-day will involve creating TikToks, editing BTS from shoots, and working with influencers in real-time to create assets for all major social media platforms. Key Responsibilities: Develop innovative and engaging social media content across platforms, including Instagram, TikTok, YouTube, and Pinterest. Collaborate closely with the Brand, Marketing, and Product Development teams to ensure social media content supports and enhances product launches, brand campaigns, and promotions. Stay up-to-date with current beauty trends, pop culture, and social media trends, leveraging this knowledge to create content that resonates with our audience. Create and execute content plans and calendars, ensuring consistent delivery of high-quality, trend-led social content. Craft compelling visual stories that speak to our Gen-Z customer, domestically and internationally, across beauty categories like make-up, skincare, haircare, and wellness. Measure and analyze the performance of social media content to optimize strategies, increase engagement, and drive results. Maintain a consistent brand voice and aesthetic across all social media content, ensuring alignment with BEAUTY BAY’s brand identity. Collaborate with the in-house design, photography, and video teams to produce high-quality assets that elevate our social media presence. Represent the Brand Team as a brand guardian, proactively championing content, trend, and community insights in wider forums and collaborating with the wider Brand Team on the ideation of opportunities to grow brand awareness. Proactively research, collate, and share opportunities and learnings from the social media industry and high-performing brands to ensure BEAUTY BAY is always ahead of the trend curve and working to best practices. Skills/Experience/Knowledge Needed: Experience within a similar Social Media role is essential (12-18 months). Experience within Content Creation & Social Media reporting is advantageous. Retail/E-Commerce experience is highly desirable, however not essential. Ability to work independently as well as part of a wider Social & Brand Team. Experience working within the Beauty/Cosmetics industries is advantageous. Strong understanding of videos & stills productions for social media.
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