Are you a creative, collaborative and adaptable Marketing Specialist with a passion for sustainable work? Do you aspire to make the world a better place today and tomorrow? Are you eager to work for a global manufacturer, educating people about indoor air quality and promoting how our decarbonisation initiatives can contribute to saving the planet?
At Swegon, we are seeking a new Marketing Communication Specialist to join our Marketing department. Reporting to the Marketing & Sales Development Director, you will be based at our Snodland site, with the flexibility of a hybrid working arrangement.
Position Summary:
As the Marketing Communication Specialist, you will play a pivotal role in enhancing our brand presence and engaging with our audience. You will be responsible for managing various communication channels, including our company blog, social media, magazines, and trade memberships. Additionally, you will oversee trademark usage, exhibition materials, and sustainability communication.
Main duties and responsibilities:
Content Management:
Curate, create, and optimize content for our company blog
Ensure alignment with brand messaging and SEO best practices
Engage with readers through comments and discussions
Social Media Strategy:
Develop and execute social media campaigns across platforms
Monitor trends, track performance metrics, and adjust strategies accordingly
Foster community engagement and respond to inquiries
Magazine Contributions:
Collaborate with editorial teams to contribute articles or features
Highlight our products, services, and industry insights
Maintain consistent messaging across publications
Trade Memberships and Exhibitions:
Manage our participation in industry events, conferences, and exhibitions
Coordinate booth setup, promotional materials, and networking opportunities
Represent the company professionally and build relationships
Trademark Compliance:
Ensure proper usage of trademarks in all communication materials
Collaborate with legal teams to protect our brand identity
Educate colleagues on trademark guidelines
Sustainability Communication:
Develop and communicate our sustainability initiatives
Highlight eco-friendly practices, corporate social responsibility, and community involvement
Engage stakeholders and promote our commitment to sustainability
Experience:
Minimum 3 years of experience in marketing communication roles
Demonstrated success in managing blogs, social media, or trade events
Familiarity with digital marketing tools and analytics
Proficiency in written and verbal communication
Proficiency in content management systems (CMS) and data organization
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