About Our Client
My client is a scaling Telecoms company dedicated to driving change across the local area and beyond.
Job Description
Go-to-Market Strategy:
Develop and execute comprehensive go-to-market strategies for new area launches, driving awareness and customer acquisition through effective lead generation and conversion campaigns. Lead Generation & Conversion:
Design and manage multi-channel marketing campaigns that drive customer leads and optimise conversion rates across both digital and offline channels. Website Management:
Oversee and manage the website to ensure optimal performance, customer engagement, and conversion, continuously enhancing user experience and digital touchpoints. Partnership Marketing with ISPs:
Collaborate with a large portfolio of ISPs to develop and execute co-branded marketing campaigns, supporting their efforts to generate leads and convert customers within our serviced areas. Brand Marketing:
Own and manage all marketing initiatives in the network footprint areas, ensuring localised campaigns align with broader business goals and meet customer acquisition targets. Digital Marketing & PPC:
Manage the external digital agency to ensure the Google, Facebook, and other PPC platforms achieve strong ROI and customer engagement. SEO & Digital PR:
Maintain and improve SEO rankings, ensuring the website and digital presence remain competitive. Lead digital PR and influencer marketing initiatives to further increase brand awareness. Event Marketing:
Plan, organise, and manage participation in community events, driving engagement and visibility in key markets. Reporting & Optimisation:
Monitor and report on campaign performance, driving continuous improvement in marketing effectiveness and customer experience. Budget Management:
Manage and optimise the marketing budget, ensuring cost-effective spending while maximising ROI across all campaigns. Provide regular budget performance updates to senior management. The Successful Applicant Essential Skills: Go-to-Market Strategy Development:
Proven experience in creating and executing go-to-market strategies for new product launches or services. Lead Generation & Conversion:
Expertise in developing and managing multi-channel lead generation campaigns, with a focus on driving conversions. Website Management:
Strong experience in managing websites, optimising user experience, and enhancing digital touchpoints to drive engagement and conversions. Digital Marketing & PPC:
Proficient in managing digital advertising campaigns across Google, Facebook, and other Pay Per Click (PPC) platforms. Data Analysis & Reporting:
Confident in delivering social reporting, analysing campaign performance, generating insights, and using analytics tools to drive improvements. What's on Offer 25 days holiday plus an extra day off for your birthday Flexible and hybrid working Generous pension - employer 6%, employee 3% Discretionary bonus Medical cash plan Life assurance Shut down over Christmas
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Develop and execute comprehensive go-to-market strategies for new area launches, driving awareness and customer acquisition through effective lead generation and conversion campaigns. Lead Generation & Conversion:
Design and manage multi-channel marketing campaigns that drive customer leads and optimise conversion rates across both digital and offline channels. Website Management:
Oversee and manage the website to ensure optimal performance, customer engagement, and conversion, continuously enhancing user experience and digital touchpoints. Partnership Marketing with ISPs:
Collaborate with a large portfolio of ISPs to develop and execute co-branded marketing campaigns, supporting their efforts to generate leads and convert customers within our serviced areas. Brand Marketing:
Own and manage all marketing initiatives in the network footprint areas, ensuring localised campaigns align with broader business goals and meet customer acquisition targets. Digital Marketing & PPC:
Manage the external digital agency to ensure the Google, Facebook, and other PPC platforms achieve strong ROI and customer engagement. SEO & Digital PR:
Maintain and improve SEO rankings, ensuring the website and digital presence remain competitive. Lead digital PR and influencer marketing initiatives to further increase brand awareness. Event Marketing:
Plan, organise, and manage participation in community events, driving engagement and visibility in key markets. Reporting & Optimisation:
Monitor and report on campaign performance, driving continuous improvement in marketing effectiveness and customer experience. Budget Management:
Manage and optimise the marketing budget, ensuring cost-effective spending while maximising ROI across all campaigns. Provide regular budget performance updates to senior management. The Successful Applicant Essential Skills: Go-to-Market Strategy Development:
Proven experience in creating and executing go-to-market strategies for new product launches or services. Lead Generation & Conversion:
Expertise in developing and managing multi-channel lead generation campaigns, with a focus on driving conversions. Website Management:
Strong experience in managing websites, optimising user experience, and enhancing digital touchpoints to drive engagement and conversions. Digital Marketing & PPC:
Proficient in managing digital advertising campaigns across Google, Facebook, and other Pay Per Click (PPC) platforms. Data Analysis & Reporting:
Confident in delivering social reporting, analysing campaign performance, generating insights, and using analytics tools to drive improvements. What's on Offer 25 days holiday plus an extra day off for your birthday Flexible and hybrid working Generous pension - employer 6%, employee 3% Discretionary bonus Medical cash plan Life assurance Shut down over Christmas
#J-18808-Ljbffr
