Te Tūranga - The Role
As the
Senior Content Marketing Specialist
at Tait Communications, you will be the creative force behind our storytelling and content strategy, contributing to growth and influencing brand experience. This role requires a seasoned marketer, customer-focused, who is an expert copywriter, crafting compelling, engaging content that drives demand generation, nurturing and educating audiences to strengthen thought leadership, and solidify Tait's position as a leader in mission-critical communications. Your work will span research, understanding audiences, strategy development, and content creation across various channels and mediums, ensuring alignment with the company's objectives and resonating with customers. You will possess the ability to understand complex technical content and transform that into clear customer value and benefits for a diverse range of audiences. The duties of the role will include: Content Strategy & Creation : Develop and execute a content marketing strategy, producing high-quality materials such as blogs, white papers, videos, and social media posts. Brand Consistency : Collaborate with stakeholders to ensure content aligns with brand voice and messaging. Storytelling & Copywriting : Craft compelling narratives and persuasive copy to engage audiences to nurture, educate and drive conversions. Channel Management : Distribute and optimise content across websites, social media, email campaigns, and other platforms. Research & Insights : Conduct audience and market research to tailor content to emerging needs, personas and industry trends. Performance Optimisation : Monitor and analyse content performance, refining strategies to enhance engagement and outcomes. Thought Leadership : Develop content that reinforces Tait's industry leadership and expertise. Ō pūkenga - About You
To be successful in this role, you will have a relevant tertiary qualification in Communications, Journalism, or a related field, or equivalent professional experience. As well as: Proven experience creating high-quality, engaging content that drives demand. 5+ Years experience in a dedicated Content Marketing, copywriting or brand storytelling role, tailoring material to diverse audiences and channels. Knowledge of SEO, content distribution, and performance analysis. Familiarity with CMS, marketing automation tools, and analytics platforms. (Preferred) Experience in the B2B or technology sector and knowledge of graphic design or video production tools. Ngā painga - What's in it for you? At Tait Communications, we're committed to making a difference for families and communities and fostering rewarding careers. Prioritising your wellbeing with health insurance, flu vaccinations, and additional sick leave. Offering a modern work environment with free parking, a gym, and an on-site café. Recognising your contributions with long-service benefits. Encouraging balance with our active social club. Supporting growth through professional development and a high-performance culture. Ko wai mātou - About Us For over 50 years, Tait Communications has been at the forefront of designing, delivering, and supporting critical communications networks for public safety, transportation, and utility sectors globally. Founded in Christchurch by Sir Angus Tait, we are proud of our legacy of innovation and community impact. Join our team of passionate experts committed to making a real difference for our customers. At Tait, you'll collaborate with a talented community that values growth, creativity, and genuine impact. Ko koe pea tēnei? - Sound like your kind of role? If this opportunity excites you, take the next step in your career by submitting your application, including your CV and cover letter. Applications will be assessed as they are received, with a closing date on 2nd February 2025. For more information, visit our website:
www.taitcommunications.com .
#J-18808-Ljbffr
Senior Content Marketing Specialist
at Tait Communications, you will be the creative force behind our storytelling and content strategy, contributing to growth and influencing brand experience. This role requires a seasoned marketer, customer-focused, who is an expert copywriter, crafting compelling, engaging content that drives demand generation, nurturing and educating audiences to strengthen thought leadership, and solidify Tait's position as a leader in mission-critical communications. Your work will span research, understanding audiences, strategy development, and content creation across various channels and mediums, ensuring alignment with the company's objectives and resonating with customers. You will possess the ability to understand complex technical content and transform that into clear customer value and benefits for a diverse range of audiences. The duties of the role will include: Content Strategy & Creation : Develop and execute a content marketing strategy, producing high-quality materials such as blogs, white papers, videos, and social media posts. Brand Consistency : Collaborate with stakeholders to ensure content aligns with brand voice and messaging. Storytelling & Copywriting : Craft compelling narratives and persuasive copy to engage audiences to nurture, educate and drive conversions. Channel Management : Distribute and optimise content across websites, social media, email campaigns, and other platforms. Research & Insights : Conduct audience and market research to tailor content to emerging needs, personas and industry trends. Performance Optimisation : Monitor and analyse content performance, refining strategies to enhance engagement and outcomes. Thought Leadership : Develop content that reinforces Tait's industry leadership and expertise. Ō pūkenga - About You
To be successful in this role, you will have a relevant tertiary qualification in Communications, Journalism, or a related field, or equivalent professional experience. As well as: Proven experience creating high-quality, engaging content that drives demand. 5+ Years experience in a dedicated Content Marketing, copywriting or brand storytelling role, tailoring material to diverse audiences and channels. Knowledge of SEO, content distribution, and performance analysis. Familiarity with CMS, marketing automation tools, and analytics platforms. (Preferred) Experience in the B2B or technology sector and knowledge of graphic design or video production tools. Ngā painga - What's in it for you? At Tait Communications, we're committed to making a difference for families and communities and fostering rewarding careers. Prioritising your wellbeing with health insurance, flu vaccinations, and additional sick leave. Offering a modern work environment with free parking, a gym, and an on-site café. Recognising your contributions with long-service benefits. Encouraging balance with our active social club. Supporting growth through professional development and a high-performance culture. Ko wai mātou - About Us For over 50 years, Tait Communications has been at the forefront of designing, delivering, and supporting critical communications networks for public safety, transportation, and utility sectors globally. Founded in Christchurch by Sir Angus Tait, we are proud of our legacy of innovation and community impact. Join our team of passionate experts committed to making a real difference for our customers. At Tait, you'll collaborate with a talented community that values growth, creativity, and genuine impact. Ko koe pea tēnei? - Sound like your kind of role? If this opportunity excites you, take the next step in your career by submitting your application, including your CV and cover letter. Applications will be assessed as they are received, with a closing date on 2nd February 2025. For more information, visit our website:
www.taitcommunications.com .
#J-18808-Ljbffr
