We have a fantastic opportunity for an experienced CRM Executive to join a leading Tour Operator based in the Chester area.
The successful candidate will work closely with the CRM Manager and Head of Marketing and will support the CRM agenda within marketing, building and optimising CRM communications to drive bookings, increase loyalty and lifetime value of customers.
Our client can offer a competitive salary of up to £30k plus excellent benefits, so if this role is of interest to you, please press the apply online button now!
Role of CRM Executive:
Supporting the CRM strategy to improve customer loyalty and retention
Working with the CRM Manager to plan and execute email and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns
Manage monthly email marketing calendar
Deliver flawless campaign execution by working to agreed processes and SLAs
Ensuring marketing is delivered against agreed tone of voice and brand guidelines
Use reporting tools like Google Analytics to analyse email statistics and use key metrics to report on consumer insights, content, and performance
Analyse performance of email marketing campaigns to provide actionable insights and improvements for future development
Manage reporting of regular email campaigns, comparing performance against the targets, and communicating to internal stakeholders
Identify new target audiences for email campaigns
Skills required for the role:
Previous experience in CRM marketing (min. two years)
Proven experience in a digital marketing position / similar role (essential)
Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc.
Experience of end-to-end email campaign development and automations.
Experience with A/B testing
Strong project management skills
If you’re interested in learning more about this CRM Executive role, please press the apply online button now!
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