We need dynamic, collaborative and ambitious people, who are passionate about doing the right thing for our customers. Committed to fulfilling our purpose, to help people achieve a better later life.
You will play a leading role in building the end-to-end tracking, attribution, reporting and insight generation of multi-channel campaigns. Reporting to the Head of Demand Generation, this role will be dedicated to delivering actionable, accurate & timely performance data and insights to drive consumer marketing effectiveness improvements of campaigns through the end-to-end customer lifecycle.
About the role:
To proactively mine data to deliver actionable, accurate and timely insights to help improve the marketing effectiveness of multi-channel Demand Generation (inc. Paid, Organic and conversion rate optimisation) and CRM (inc. engagement, retention, conversion to financial products, upsell/cross sell, winback and referral) campaigns. To develop and deliver regular marketing effectiveness reporting and dashboards, including production of daily, weekly and monthly KPIs to support campaign performance management. To work closely with relevant stakeholders (e.g. Customer Insight, Voice of Customer & Product) to refine customer segmentation/audience profiles and mine analysis and trends of customer behaviour to drive both the development of new and optimisation of existing Demand Generation and Engagement campaigns. To be the expert user of the digital analytics platform/s (Web and App), to ensure delivery of consumer marketing campaign tracking requirements, implementation and reporting. To deliver analytics training to ensure the accessibility of insights and analysis. Qualifications / Certifications (desirable not essential)
Minimum Degree educated in a Business/Technical Discipline Skills and Knowledge
Advanced understanding of Web & App analytics and relevant platforms, especially Google GA4 and Full Story. Ability to distil data from numerous sources, form actionable conclusions and present to multiple audiences. Strong understanding of media mix attribution models. Knowledge and experience in building end-to-end measurement frameworks from the bottom up and mining insights for: Demand generation media campaigns across Paid and Organic digital channels (PPC, Programmatic, Retargeting, Social, SEO, Email, Brand) and the development and use of marketing mix modelling channel attribution. CRM campaigns across channels (inc. App, Web, Email) and activity types (inc. content engagement, retention, conversion to financial products, upsell/cross sell, winback and referral). Knowledge of audience segmentation models / profiles and translating these into audience targeting. Experience in a Customer, Marketing or Analytics team. Company Benefits
A Competitive Salary, Pension Scheme and Life Assurance. Along with 25 Days Annual Leave plus an Additional Day on us for your Birthday. Private Medical Cover and Income Protection, just in case. A generous and highly achievable bonus scheme – paid annually based on individual and company performance against targets. Opportunity to progress within your career both in-role and within the company. FREE access to the Headspace App, a 24/7 Employee Assistance Helpline and Trained Physical & Mental Health First Aiders (On-Site). A variety of Employee Funded Benefits available to you via our Online Benefits Portal. Plus, several additional purchase options available for you and your loved ones.
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To proactively mine data to deliver actionable, accurate and timely insights to help improve the marketing effectiveness of multi-channel Demand Generation (inc. Paid, Organic and conversion rate optimisation) and CRM (inc. engagement, retention, conversion to financial products, upsell/cross sell, winback and referral) campaigns. To develop and deliver regular marketing effectiveness reporting and dashboards, including production of daily, weekly and monthly KPIs to support campaign performance management. To work closely with relevant stakeholders (e.g. Customer Insight, Voice of Customer & Product) to refine customer segmentation/audience profiles and mine analysis and trends of customer behaviour to drive both the development of new and optimisation of existing Demand Generation and Engagement campaigns. To be the expert user of the digital analytics platform/s (Web and App), to ensure delivery of consumer marketing campaign tracking requirements, implementation and reporting. To deliver analytics training to ensure the accessibility of insights and analysis. Qualifications / Certifications (desirable not essential)
Minimum Degree educated in a Business/Technical Discipline Skills and Knowledge
Advanced understanding of Web & App analytics and relevant platforms, especially Google GA4 and Full Story. Ability to distil data from numerous sources, form actionable conclusions and present to multiple audiences. Strong understanding of media mix attribution models. Knowledge and experience in building end-to-end measurement frameworks from the bottom up and mining insights for: Demand generation media campaigns across Paid and Organic digital channels (PPC, Programmatic, Retargeting, Social, SEO, Email, Brand) and the development and use of marketing mix modelling channel attribution. CRM campaigns across channels (inc. App, Web, Email) and activity types (inc. content engagement, retention, conversion to financial products, upsell/cross sell, winback and referral). Knowledge of audience segmentation models / profiles and translating these into audience targeting. Experience in a Customer, Marketing or Analytics team. Company Benefits
A Competitive Salary, Pension Scheme and Life Assurance. Along with 25 Days Annual Leave plus an Additional Day on us for your Birthday. Private Medical Cover and Income Protection, just in case. A generous and highly achievable bonus scheme – paid annually based on individual and company performance against targets. Opportunity to progress within your career both in-role and within the company. FREE access to the Headspace App, a 24/7 Employee Assistance Helpline and Trained Physical & Mental Health First Aiders (On-Site). A variety of Employee Funded Benefits available to you via our Online Benefits Portal. Plus, several additional purchase options available for you and your loved ones.
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