Technical Affiliate Marketing Executive
Location:
Remote, UK
Salary:
Competitive
Job Type:
Full Time, Permanent
About The Role:
Reporting into the Senior Manager, Affiliates, you'll be owning the operational and technical relationships with our large affiliate networks. You'll be supporting both internal teams (commercial, finance, D&I and Product) as well as partner-facing discussions on all topics relating to affiliate networks. You'll be working closely with commercial and partners to ensure our integrations support both current and future business requirements. You'll be proactively reviewing our tracking with our affiliate networks and key partners to improve the accuracy of our tracking, sharpen visibility on business performance and enable improvements to our financial operations process.
Primary Responsibilities:
Own the operational and technical relationship with both affiliate networks and our direct partnerships.
Develop collaborative relationships with our key affiliate networks to ensure the business understands both changes in the industry and also relating to their technical capabilities.
Be seen as the subject matter expert relating to affiliate network tracking and attribution.
Combine 3rd party insight (i.e. Moonpull) with internal data (i.e. engagement, conversion rate, etc) to proactively identify issues with tracking or potential lost attribution (i.e. cookie issues, App tracking, missing code attribution).
Lead affiliate network integration/audit initiatives, identifying areas of potential lost revenue, developing plans to address, and driving improvements of the business's (and our partner's) tracking integrity.
Assist commercial teams/partners with their technical queries, troubleshoot their issues, and guide them on how to best leverage their chosen network in the integration.
Provide partner feedback to product and engineering teams to shape future products.
Establish regular check-ins with key affiliate networks to discuss integration development and new features that can be utilized to better our offerings to partners and members.
Support internal teams to increase their own knowledge of how affiliate tracking works more widely across the business.
Qualifications:
Significant experience in working directly with affiliate network technology from a technical and operational perspective. Ideally, you've worked within a major affiliate network, although we would also consider relevant experience from an advertiser, publisher, or agency side.
Understanding of the different approaches partners/networks take to tracking and attribution (including App-specific considerations) and what motivates brands to take each approach.
Partner-facing experience with a consultative approach to identify issues and opportunities, working collaboratively to find win/win solutions.
Demonstrated analytics mindset, with experience of analyzing complex data to identify trends or abnormalities to inform your approach.
Working knowledge of HTML and CSS, with experience supporting partners on how to integrate and leverage APIs.
Proven experience in handling multiple projects simultaneously and prioritizing based on business and partner demand.
#J-18808-Ljbffr