Market Insights Analyst

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Full time
Location: Blackford
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Job offered by: Highland Spring Ltd
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Category:
At Highland Spring, we are driven by a commitment to delivering pure, natural source water that consumers trust, while continually striving for sustainable growth and innovation. As a leader in the UK water industry, we take pride in our heritage, but we're focused on an exciting future. With significant investments in expanding our capacity and exploring new product lines, we're poised to enter new markets and unlock exciting opportunities for growth.

Our future vision is ambitious, as we aim to continue growing rapidly while maintaining the agility and innovative spirit that sets us apart in the industry. Sustainability is at the core of everything we do - from pioneering recycled materials in our packaging to reducing carbon emissions through renewable energy projects and sustainable transport solutions. We are committed to making a positive impact on both the environment and the communities we serve.

As we continue to expand, we're looking for passionate individuals who share our values of teamwork, pride, and care to join us on this journey. If you're excited by the prospect of being part of a forward-thinking company that's shaping the future of natural source water, we'd love to hear from you.

The

Market Insight Analyst

is a key role to drive business understanding of the market to shape direction for business growth through the delivery of analysis and storytelling. The role will interface with several functions within the Highland Spring Group business, liaising directly with sales, marketing, operations, and commercial finance teams. The key to success is building strong internal relationships at all levels of the business.

The core objective of the role is translating data into action-oriented insight to deliver a clear story to stakeholders.

What to expect: Monthly reporting to key stakeholders to deliver market, category, customer, and brand insight with actionable recommendations Proactively translating data into action-oriented insight to deliver a clear story to stakeholders Collaborate with the Category Controller to ensure the monthly market update to the business is insightful, actionable, and aligned to business objectives Support the Commercial Strategy & Planning Controller with market forecasting, budget build packs for annual planning, and analysis for long-term channel and business planning Provide market analytical direction and support for the Brand team to drive effective marketing campaigns and forecasting Be the day-to-day contact with data providers to ensure they are delivering value for money and market insights to shape Brand, Category, and Sales Work with category teams and Supply Chain to provide guidance that shapes S&OP decision-making Use multiple platforms, datasets, and tools (e.g., Nielsen, Kantar, Dunnhumby, Nectar, etc.) to produce robust marketing insights Advocate for new processes and methodologies to improve the accuracy of insights and be at the forefront of marketing insight Support the delivery of insight & data requests from the Executive Team to ensure they have the latest market data for external meetings (e.g., with journalists, trade events)

What we are looking for: Educated to degree level - preferably with a commercial or data focus Experience in FMCG categories is preferred Minimum of 2 years' experience gained within FMCG with a good insight into and knowledge of what is required to deliver market insight internally Knowledge, understanding, and experience of using required data sources (e.g., Nielsen, IRI, Kantar) Strong problem-solving skills, with the ability to manipulate large amounts of complex data into compelling category advice, which makes commercial sense for different levels of the business Good influencing skills with evidence of managing key stakeholders and senior management effectively Self-assured presentation and communication skills (written and verbal), able to deliver key messages in a clear, concise, and creative way Highly enthusiastic and resilient individual able to work cross-functionally

If you could be our next

Market Insight Analyst , please apply today.

Seniority level

Associate

Employment type

Full-time

Job function

Analyst

Industries

IT Services and IT Consulting

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